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Microsoft renames SkyDrive to OneDrive

Arthur

By Arthur
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Arthur

Arthur

Posted
Posted

Source: The Verge

 

Microsoft is renaming its SkyDrive cloud storage to OneDrive. The software giant has registered onedrive.com and the company has a promotional video on YouTube announcing the new name. Microsoft says the name change will take place soon, and that the service "will continue to operate as you expect and all of your content will be available on OneDrive and OneDrive for Business respectively as the new name is rolled out across the portfolio."

 

The name change comes just over six months after Microsoft was forced to rename SkyDrive following a trademark case with British Sky Broadcasting Group (BSkyB). Microsoft is positioning the new OneDrive naming as the one place for documents, photos, and other content. "Changing the name of a product as loved as SkyDrive wasn’t easy," admits Microsoft's Ryan Gavin. "We are excited about what is to come, and can’t wait to share more."

 

https://www.youtube.com/watch?feature=player_embedded&v=e4NsPPUDjyU

localzuk

localzuk

Posted
Posted
Microsoft have an aversion to using their company brand with their product range for some reason. Its one of the reasons I reckon they keep having so many issues getting into markets - people don't see a unified company. Everything is all disjointed. Why isn't it Bing Drive? Why is their email service Outlook and not Bing Mail? Its all random.
sparkeh

sparkeh

Posted
Posted
Microsoft have an aversion to using their company brand with their product range for some reason. Its one of the reasons I reckon they keep having so many issues getting into markets - people don't see a unified company. Everything is all disjointed. Why isn't it Bing Drive? Why is their email service Outlook and not Bing Mail? Its all random.

Agreed. Everything Google does has 'Google' in front of it so its instantly identifiable. Apple has the 'Mac' and 'i' prefix. They draw you into an ecosystem.

MS has a random collection of service names that don't form a cohesive brand.

Michael

Michael

Posted
Posted
Microsoft have an aversion to using their company brand with their product range for some reason. Its one of the reasons I reckon they keep having so many issues getting into markets - people don't see a unified company. Everything is all disjointed. Why isn't it Bing Drive? Why is their email service Outlook and not Bing Mail? Its all random.

 

This is very true, unless their new extension is everything 'one' XBOX One, One Drive... doesn't quite work.

 

Would be much more simple to have:

 

Microsoft Search, Microsoft Outlook Web and Microsoft Drive...

GeekyPete

GeekyPete

Posted
Posted

I'm waiting for them to copyright "One". OneNote, Xbox One, One Note. May we'll see Windows One, Surface One, etc.

 

I just want to see how they convince the courts that they invented "One".

sted

sted

Posted
Posted
I'm waiting for them to copyright "One". OneNote, Xbox One, One Note. May we'll see Windows One, Surface One, etc.

 

I just want to see how they convince the courts that they invented "One".

 

if apple can pretty much copyright "i" insert name here why not? and for that matter the name of a fruit/colour

SYNACK

SYNACK

Posted
Posted (edited)
Microsoft have an aversion to using their company brand with their product range for some reason. Its one of the reasons I reckon they keep having so many issues getting into markets - people don't see a unified company. Everything is all disjointed. Why isn't it Bing Drive? Why is their email service Outlook and not Bing Mail? Its all random.

 

They don't do that because of the disgruntled and whiney tech media, appleites and *nix nuts who will go after anything with MS in the title attempting to poison the brand before it even gets to market. Just look at what happened to Vista, yes it had its issues but they were nothing compared to the press panning it got given largely without cause.

 

As to them having to change the name at all, its rubbish, who is going to mistake a dirty tv channel with a storage provider anyway, it is as bad as the rounded corners debacle and Apple got away with sharing with Apple Records, despite their foray into music. There are definitely two rules in the UK and MS seems to get the much harsher set.

 

Given the market cap of media companies in comparison to tech ones I still think that the tech companies should just buy out the dirty little ransom ware media outlets and set them straight, its not like they could be any more filled with propaganda anyway.

Edited by SYNACK
sparkeh

sparkeh

Posted
Posted
Just look at what happened to Vista, yes it had its issues but they were nothing compared to the press panning it got given largely without cause.

*choke* the RTM version of Vista deserved everything it got. But that tainted it when it was sorted.

GREED

GREED

Posted
Posted
Ummmmmmm Sky has a storage mechanism (that few use) called skydrive. This is why they sued. It is nothing to do with mistaking the channel with the storage area.
localzuk

localzuk

Posted
Posted
As to them having to change the name at all, its rubbish, who is going to mistake a dirty tv channel with a storage provider anyway, it is as bad as the rounded corners debacle and Apple got away with sharing with Apple Records, despite their foray into music. There are definitely two rules in the UK and MS seems to get the much harsher set.

 

Sky operate in the same market - they are an ISP and run various online sites and services. So, as they have been using the term 'Sky' in relation to online services for longer than Microsoft and if they wanted to continue to own that trademark, they legally had to sue Microsoft to stop them using it in their products. If you don't protect your trademark, you lose it.

 

In this country, ask anyone on the street who runs a service beginning with Sky and the average consumer will say Sky the TV company.

 

I really doubt it'd be worth it to Microsoft to spend £14bn+ on BSkyB for a brand name.

sonofsanta

sonofsanta

Posted
Posted
Why isn't it Bing Drive? Why is their email service Outlook and not Bing Mail?

 

Because anybody in tech has the same convulsive reaction to the word "Bing" as they do to an

. An involuntary shudder courses through your body and you find yourself making the sign of the three finger salute to ward off evil.
sparkeh

sparkeh

Posted
Posted
Because anybody in tech has the same convulsive reaction to the word "Bing" as they do to an
. An involuntary shudder courses through your body and you find yourself making the sign of the three finger salute to ward off evil.

Always makes me think of Chandler Bing. Probably not what they were going for.

Gatt

Gatt

Posted
Posted
Because anybody in tech has the same convulsive reaction to the word "Bing" as they do to an
. An involuntary shudder courses through your body and you find yourself making the sign of the three finger salute to ward off evil.

 

 

Err an Alarm clock buzzer is more like:

 

MWEEEEP MWEEEEP MWEEEEP MWEEEEP MWEEEEP

 

Whereas I'd associate "Bing" with a Microwave..

sonofsanta

sonofsanta

Posted
Posted
Err an Alarm clock buzzer is more like:

 

MWEEEEP MWEEEEP MWEEEEP MWEEEEP MWEEEEP

 

Whereas I'd associate "Bing" with a Microwave..

 

I didn't meant the sound (didn't even think of it like that tbh :)), just the involuntary overreaction I have to both that sound and to the word "Bing". Both make my skin crawl.

 

+1 for Chandler Bing as well. I always hear it as shouted out by Janice as well, which makes it even worse!

sted

sted

Posted
Posted
Err an Alarm clock buzzer is more like:

 

MWEEEEP MWEEEEP MWEEEEP MWEEEEP MWEEEEP

 

Whereas I'd associate "Bing" with a Microwave..

 

or the python sketch

 

ahh! i see you have a machine that goes bing

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