Popular Post synaesthesia Posted December 21, 2009 Popular Post Posted December 21, 2009 Really, really honest. Check out the logo at Dixons - Latest Technology Low Prices 5
box_l Posted December 21, 2009 Posted December 21, 2009 :D someones not getting their christmas bonus this year! BoX
tech_guy Posted December 21, 2009 Posted December 21, 2009 ROFL - is that a hack or a pi$$ed off employee?
Dos_Box Posted December 21, 2009 Posted December 21, 2009 Well spotted. I've alerted El Reg Screengrab included.
tech_guy Posted December 21, 2009 Posted December 21, 2009 Here's a grab in case they see it and change it:
tdawson Posted December 21, 2009 Posted December 21, 2009 (edited) It's part of their Saatchi advertising campaign - devious. Harrods riled by Dixons ad - Marketing news - Marketing magazine On a similar theme, am I the only person who thinks that it's crazy when I have to go into PC World brandishing a phone with the web browser up to get them to price match their own on-line prices? Or (now that I'm on a rant) when you get 2 or 3 stores from the same corporate group next to each other on some retail park selling broadly the same things - just knock the wall down, stop pretending you know any more about tumble driers than you do about switches and pack in trying to confuse people. Edited December 21, 2009 by tdawson
synaesthesia Posted December 21, 2009 Author Posted December 21, 2009 (edited) it's even funnier in that case - of course it'll backfire. Apart from an absolute shedload of hits from people going to point and laugh, they'll all just think "what a load of tits" If it was a reputable company with a good track record, it might have worked. This is Dixons, though. Edited December 21, 2009 by synaesthesia 1
torledo Posted December 21, 2009 Posted December 21, 2009 It's part of their Saatchi advertising campaign - devious. Harrods riled by Dixons ad - Marketing news - Marketing magazine thanks. I didn't realise dixons had got saatchi onboard. This campaign probably highlights what people used to do when Dixons had a high street/retail park presence. Go in to browse and see the kit up close, then place an order with a possibly cheaper online retailer once you've decided what you want. Thanks high street retailer!!....now that dixons has gone online they are trying to take on established retailers. But i think it's more complicated buying decision than just getting the cheapest price. The likes of John Lewis and Selfridges are a complete retail offering not just consumer electronics, and i think good in store customer service is highly valued by consumers - , and i don't think either will lose any sleep over the competition, although they may be irked by the nature of the compaign.
torledo Posted December 21, 2009 Posted December 21, 2009 of course it'll backfire. why do you say that ? If it get's people visiting dixons.co.uk and checking prices, what's the problem....
mb2k01 Posted December 21, 2009 Posted December 21, 2009 I saw this earlier and assumed it was a local lingo / bad english thing... assuming they meant along the lines of "look around at the competition then come and buy from us last". Either way, not great advertising!
Edu-IT Posted December 21, 2009 Posted December 21, 2009 If you don't know the background then it looks like somebody is having a joke.
dalsoth Posted December 21, 2009 Posted December 21, 2009 I can see what they are trying to say with the phrase but sorry, it just looks so bad and made me laugh for real. Good spot.
Michael Posted December 21, 2009 Posted December 21, 2009 Made my day, very funny! I'm pretty sure it isn't supposed to be there
dhicks Posted December 21, 2009 Posted December 21, 2009 The likes of John Lewis and Selfridges are a complete retail offering The adverts have been running for a good month or so on the Tube, they're for real alright. People at work always seem surprised when I recommend John Lewis to them when they ask me where to get software or computer hardware (right after they've got over being surprised that no, Microsoft Office doesn't come with Windows and that, yes, they are going to have to pay for a copy), but they honestly are about the best place on the high street to go. They won't be any more expensive than anywhere else, plus the staff will know what they're on about, you'll get what it was you were actually looking for and you can get something decent to eat while you're at it. Thinking about it, I think nearly all the paid-for software on my home machine (Microsoft Office and Adobe Premier/Photoshop Elements) is from John Lewis, and their netbooks were pretty well priced, too. -- David Hicks
synaesthesia Posted December 21, 2009 Author Posted December 21, 2009 As to why will it backfire : yes, people will take a look at the prices. They should hopefully realise they're by far not "cheap". They'll have one or two good offers/loss leaders on the front page and everything therein is puke-renderingly expensive. "Yes sir, please take this 42" telly for £100 under everyone elses price. However for it to work, Mr Gulley. Bell, you'll need this HDMI cable for £40, this all in one remote for £30 and this HD box for £120.
soveryapt Posted December 21, 2009 Posted December 21, 2009 Really, really honest. Check out the logo at Dixons - Latest Technology Low Prices WTF were you doing looking on the Dixons website? I thought this was a forum for IT Techs .. lol .. ;):rolleyes: 1
synaesthesia Posted December 21, 2009 Author Posted December 21, 2009 Was doing price comparisons for a couple of tellies Obviously, dixons lost. Big time 1
DrCheese Posted December 21, 2009 Posted December 21, 2009 I'm not seeing it.... All I see is the "the last place you want to go" thing and the cheapo tv in the middle. What is the funny here ?
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