BMW Reveals New Logo to Mark a “New Chapter”

[6Foot2]

Link: BMW reveals new logo to mark a “new chapter” [DesignWeek.co.uk]

 

BMW has unveiled a new logo, as part of an update to its brand identity.

 

The new, flat version of the familiar roundel is one of the “first steps” of the updated identity, according to the company. It was revealed with the images of the BMW Concept i4 vehicle and represents a “look ahead” at the i4, which has a planned production date of 2021.

 

Jens Thiemer, senior vice president of customer and brand at BMW, says: “BMW is becoming a relationship brand.

 

The new logo and brand design symbolise the brand’s significance and relevance for mobility and driving pleasure in the future.”

 

The rebrand was designed together with Munich-based studio BECC Agency...

 

[3s-gtech]

It’s depressing that someone got paid for that, considering it looks like a knockoff cooked up in Illustrator in five minutes flat.

[jthompson]

I look forward to seeing this new design fill up my rear-view mirror as effectively as the old one.

[mrbios]

I look forward to seeing that logo between two indicator lights that apparently don't work.

[paulkerton]

From my 120 mile round trip to work, I only recognise the top half of that logo, and backwards.

[hardtailstar]

I look forward to seeing this new design fill up my rear-view mirror as effectively as the old one.

 

I look forward to seeing that logo between two indicator lights that apparently don't work.

 

Wow you are lucky to see both of them! Normally they just race past me!

[Norphy]

It’s depressing that someone got paid for that, considering it looks like a knockoff cooked up in Illustrator in five minutes flat.

 

Seems to be the trend these days:

 

1) Take existing logo

2) Flatten it, take out gradients

3) ???

4) Profit!

[jthompson]

Seems to be the trend these days:

 

1) Take existing logo

2) Flatten it, take out gradients

3) ???

4) Profit!

 

It was certainly a trend in the mid-2010s. This feels a bit late. I can't help feeling that flat design logos are not going to age well: a bit like 70s bubble writing.

[superatticman]

I think something along these lines would be more appropriate for modern day BMW!!!!

 

Would not touch one with a bargepole unless it came with a cast iron warranty.

 

[mrbios]

Wow you are lucky to see both of them! Normally they just race past me!

 

To be fair I'm always sat in the passenger seat because i don't drive

[BOOT]

It’s depressing that someone got paid for that, considering it looks like a knockoff cooked up in Illustrator in five minutes flat.

...one minute later.

[3s-gtech]

The cheque's in the post.