RM Rebranding

[Gatt]

Some of you, especially those who were at BETT, may have noticed that RM have rebranded themselves

 

Question is - What do you think of their new logo?

 

Personally, I prefer their original logo...

[tech_guy]

The logo looks like something for an oil company.

[mattx]

I will never understand this re-branding clap trap. Aievea or whatever to me is Norwich Union, Cif is Jif, a snickers is a Marathon and cogsignia [ again whatever ] is the post office but I think they changed it back.

I remember when the BBC changed their logo - it tilted a few degrees, and then they changed it back again. Bleeding waste of time and money - still people fall for it I suppose........

[Gatt]

@MattX - You do recall that EduGeek technically rebranded itself not that long ago..

[Arthur]

I'm not that keen on either logo. The old one looked incredibly dated and the new one looks far too generic with its web 2.0-style rounded font. Is the purple shape behind the text a leaf?

[tech_guy]

I don't know why, but I always have a mental image of a certain person as:

 

http://www.summer-wine.com/digitalvoices/compo2.jpg

[mattx]

@MattX - You do recall that EduGeek technically rebranded itself not that long ago..

 

Did it ? Sorry I didn't notice !!

I'm blind as well as stupid then.

[Gatt]

Well, if the cap fits!! :p

 

[rad]

The RM logo has been on the engineer t-shirts for about 6 months, thought nothing of it until the rebranded website.

 

So if anyone is at HQ, have they changed the logo on the building so it doesn't read MSI when inside going to the training centre (had to see it to understand)

 

I recall doing a "logo" change for my first company I worked for, can't find it now as it was back in 2002, but it involved putting it into Word, tilting the text by a few degrees and bobs your uncle, done. Was rubbish if I am honest.

[mb2k01]

I think it is potentially better than the old one (used for a good 10-20 years?!), but it does shout 'Smint' and 'Daybreak' to me....

Not sure that is the look they were going for - Minty poor immitation of something millions loved

[Arthur]

Consignia is the Post Office but I think they changed it back.

These are the worst kind IMO. I wish I could get paid millions to pick an obvious noun which relates to the company and then add a vowel or two (or sometimes an "is") onto the end.

 

e.g. Arriva, Centrica, Certance, Energis, Invensys, Invesco, Logica, Publicis, Xstrata

 

Aievea or whatever to me is Norwich Union

I wonder if people get Aveva confused with Aviva?

Edited January 17, 2011 by Arthur

[Gatt]

These are the worst kind IMO. I wish I could get paid millions to pick an obvious noun which relates to the company and then add a vowel or two (or sometimes an "is") onto the end.

 

e.g. Arriva, Centrica, Certance, Energis, Invensys, Invesco, Logica, Publicis, Xstrata

 

 

I wonder if people get Aveva confused with Aviva?

Expansys, Ramesys...

[Admiral208]

I wonder if people get Aveva confused with Aviva?

 

Compare the Market, Compare the Meerkat:getmecoat:

[Gatt]

Compare the Market, Compare the Meerkat:getmecoat:

 

Simples!

[Arthur]

Ramesys...

I assume Ramesys is meant to sound similar to Ramesses, but I don't get the connection? What has selling software to schools got to do with Egyptian pharaohs?

[Gatt]

To be honest, Im not sure how its pronounced I've heard it pronounce as ram-e-sys and as rame-sys

[tech_guy]

Dunno, isn't it an advertisement against staying out in the sun too long:

 

http://dsc.discovery.com/news/2007/04/10/gallery/pharoah_zoom.jpg

[Admiral208]

I would pronounce it Ram-sys and RAM (ramdom access memory) and SYS (SYStem). almost with a silent E

[Chris_]

To be honest, Im not sure how its pronounced I've heard it pronounce as ram-e-sys and as rame-sys

 

When I've spoken to them on the phone they say ram-e-sys.

[sparkeh]

I assume Ramesys is meant to sound similar to Ramesses, but I don't get the connection? What has selling software to schools got to do with Egyptian pharaohs?

 

Its from the time they were involved in pyramid selling.

[mattx]

Money for basically doing nothing - just like estate agents. Can't stand this sort of business but we have to use them.

[6Foot2]

Some expensive re-brandings where the difference was not that nociable [not to me anyway]

 

http://theroxor.com/wp-content/uploads/intel.jpg

 

http://theroxor.com/wp-content/uploads/kfc.jpg

 

http://theroxor.com/wp-content/uploads/lancia.jpg

 

http://theroxor.com/wp-content/uploads/qantas.jpg

 

I also seem to recall something about ICI changing their logo by dropping one of the wavy lines:

 

http://www.igg.org.uk/gansg/12-linind/petroch/ici-logo.jpg

but I can't find the other logo to back up my [fast failing] memory.

[tech_guy]

Star*ucks, anyone?

 

http://news.bbcimg.co.uk/media/images/50682000/jpg/_50682335_010948796-1.jpg

[Arthur]

...

 

http://db.tt/q3D74BR

[Arthur]

Some expensive re-brandings where the difference was not that noticeable

I reckon GAP gets the award for the most pointless redesign ever.

 

http://db.tt/bl1iMJZ