Arthur Posted October 22, 2015 Posted October 22, 2015 Not to be confused with a certain other tube that's red. Source: YouTube Blog (via TechCrunch) Today Google is rolling its Play Music on-demand service into a new $9.99 subscription for ad-free viewing across all of YouTube that will launch October 28th in the US and globally soon. However, iOS users will be charged $12.99 to cover Apple’s in-app purchase tax. The new service replaces Google Music Key and gives user a simple way to instantly watch or listen to YouTube video and Play Music content on-demand without ads. YouTube Red won’t be its own app, just a tier on existing YouTube and Google accounts. YouTube Red will split subscription revenue with the rights holders of content people consume through the service. YouTube managed to sign-on most of the independent creators, record labels, TV networks, and movie studios to the program. A YouTube exec told reporters at today’s launch event that YouTube is paying out “the vast, vast majority of revenue”. Still, there’s bound to be some creators who feel slighted by the deal or coerced into it. And any partnered creator who doesn’t sign the deal for YouTube Red will have their videos on the ad-free old-school YouTube hidden from view. That’s pretty harsh. Today YouTube also announced a new YouTube Music app dedicated to music-related video streaming coming sometime soon. It will be free with ads, or ad-free as part of YouTube Red. It’s designed to be easy to hit play and sit back. YouTube says the Music app will lead users through a “personalized journey” through the YouTube music catalog. In that way it sounds a little like Pandora for music videos. The YouTube Music app follows the company’s strategy around YouTube Gaming and YouTube Kids. YouTube is just too big to be able to offer the necessary discovery features for all the different niche demographics that use it. The different flavors of apps mean everything doesn’t have to be crammed into one bloated app. Originals, Offline And Background Play To be clear, paying $9.99 for either YouTube Red or Google Play will get you the other service too, so subscriptions go both ways. Next year, YouTube Red service also begin to offer exclusive access to YouTube Original Series And Movies, YouTube’s internally-produced premium video content from top YouTube creators like PewDiePie and The Fine Brothers. With YouTube Red, you’ll be able to save videos and playlists to watch offline, and even have YouTube make you an Offline Mixtape based on your taste. YouTube Red will also offer Background Play, so you can close the app while continuing to listen to the audio of whatever you were watching as you use your phone. The service makes a lot more sense than Google having a slew of limited subscription services with restrictions as to what you could access. The company says that watching the YouTube Music Key beta, it learned that users didn’t want to be told what was considered “music” and would be ad-free and what wasn’t. At $9.99, YouTube Red could give Spotify and Apple Music a run for their money because it doesn’t just offer on-demand music, but everything on YouTube without those annoying pre-roll and pop-over ads. While Apple Music and Spotify are trying to make strides into video, YouTube has been king for a decade. If the future is a subscription marrying all media types together, YouTube Red might make its competitors green with content envy. https://www.youtube.com/watch?v=YL9RetC0ook http://vgy.me/44zqcV.jpg
siuko Posted October 22, 2015 Posted October 22, 2015 I would have paid £3-4 a month to have no ads on youtube (whilst also supporting the channels I like). But I'm not interested in any way to paying $9.99 for some music streaming service!
NB9457 Posted October 22, 2015 Posted October 22, 2015 I would have paid £3-4 a month to have no ads on youtube (whilst also supporting the channels I like). But I'm not interested in any way to paying $9.99 for some music streaming service! Why not? I use play music and it's really good value, especially the 3 month trial!
crc-ict Posted October 22, 2015 Posted October 22, 2015 Not to be confused with a certain other tube that's red. They really couldn't come up with a better name for it than that?!? And didn't foresee any problems or unfortunate associations being made? I'm stunned. I reckon there might end up being some disappointed customers when the realise what their $9.99 includes (or more specifically doesn't...)
sted Posted October 22, 2015 Posted October 22, 2015 i like the idea of add free youtube and extra content but i dont see the need for streaming music ive already got music in cd/mp3 form and stored on my phone etc why would i use data up streaming it? and i expect that will translate as £10 which is more than netflix/amazon prime iirc (and you get music streaming with amazon prime though ive never found any artist ive searched for) £5 i could get onboard with but £10 no
unixman_again Posted October 22, 2015 Posted October 22, 2015 The bit I read on Teletext this morning (or whatever it's called now) said you could pay to see content by the "well-known" PewDiePie, Rooster Teeth and Lilly Singh. I'm not the most tech-savvy person around but I have no idea as to who these people are and I have no interest in finding out. To me Lilly Singh sounds like a name who should be on the other tube that is red.
sted Posted October 22, 2015 Posted October 22, 2015 The bit I read on Teletext this morning (or whatever it's called now) said you could pay to see content by the "well-known" PewDiePie, Rooster Teeth and Lilly Singh. I'm not the most tech-savvy person around but I have no idea as to who these people are and I have no interest in finding out. To me Lilly Singh sounds like a name who should be on the other tube that is red. rooster teeth make some good content but i probably wouldnt watch it at work at least without headphones
Domino Posted October 22, 2015 Posted October 22, 2015 The bit I read on Teletext this morning (or whatever it's called now) said you could pay to see content by the "well-known" PewDiePie, Rooster Teeth and Lilly Singh. I'm not the most tech-savvy person around but I have no idea as to who these people are and I have no interest in finding out. To me Lilly Singh sounds like a name who should be on the other tube that is red. Those damn kids and their youtuubz!
halbaradkenafin Posted October 22, 2015 Posted October 22, 2015 (edited) Still, there’s bound to be some creators who feel slighted by the deal or coerced into it. And any partnered creator who doesn’t sign the deal for YouTube Red will have their videos on the ad-free old-school YouTube hidden from view. That’s pretty harsh. That's an interesting route to take, I'm not sure who counts as a "partnered creator". I already pay for Play Music (and use it a lot when travelling to/from work) and have adblock to deal with stuff on Youtube, rolling the Play Music and Youtube thing together is nice so I don't have to pay more for a service I didn't really need. Edit: I'd actually like the ability to modify my recommended videos a lot more than just click "not interested" every time one shows up with no real sign that the suggestions are changing over time at all. Edited October 22, 2015 by halbaradkenafin
Arthur Posted October 23, 2015 Author Posted October 23, 2015 www.change.org/p/youtube-stop-youtube-red :rolleyes:
localzuk Posted October 23, 2015 Posted October 23, 2015 www.change.org/p/youtube-stop-youtube-red :rolleyes: Well, that seems to be 7000+ people who don't understand what it is then.
rich_tech Posted October 28, 2015 Posted October 28, 2015 I noticed a mass of long and unstoppable ads on there these days without the 5 seconds skip feature :/ Can't help but feel that will become the norm now for non-payment.
LeMarchand Posted November 2, 2015 Posted November 2, 2015 I noticed a mass of long and unstoppable ads on there these days without the 5 seconds skip feature :/ Can't help but feel that will become the norm now for non-payment. In other news that Pew chappie isn't keen on seeing his revenue eroded by people sick of the ads: PewDiePie speaks out in support of YouTube Red: "Using AdBlock doesn't mean you're clever" - Tech News - Digital Spy
Duranis Posted November 3, 2015 Posted November 3, 2015 I have a couple of friends who have reasonably successful YouTube channels and they are not overly happy about this. Content creators are pretty much being forced into using it (just like they are pretty much forced into using syndication if they want any kind of protection from false IP Strikes on their videos). Combine that with the multiple other ways YouTube likes to screw with content creators and I think quite a few will end up jumping ship and moving on to other places. I also think that a lot of the popular content creators that remain will end up with all of their content hidden behind a pay wall as YouTube looks at more ways to get money out of it. In terms of the ad's I never had an issue with having ad's on youtube videos (even the 30 second ones). If someone has spent the time creating content I want to see then they deserve whatever small amount of ad revenue they get from me.
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