Customer Relationship Management Database, do you have one?

[JBE]

Hi,

I am not sure if I have put this in the correct forum?

 

We are a private school who have recently set up a marketing department to with the goal of attracting more students to the school.

The head of marketing wants to put in place a CRM database that also has location functionality so we can target certain areas of the country.

 

Do any of you use a database for this king of exercise? Was this something you designed in house, or did you buy in a solution? If so what are you using and how do you rate it?

 

Thanks in advance.

Edited December 17, 2013 by JBE