Happy to hep you with this,
Your first point about US apps, as far as i'm aware you can't get apps from other countries.
Regarding setup, for intune you will need to set up 2 tokens in the first instance, one for your apps and the other for you iPad/Apple product deployment. You will also need to create an MDM in ASM for device deployment.
Create an enrollment profile for the iPads, once the iPads are enrolled with their new names your ready to push apps to them.
To push apps out its a case of creating a security group in azure/entra, I find it a lot easier to set it up as a dynamic group and set a rule so "If enrollment profile is equal to ****"
You then find the apps in Intune and add this group to them.
If you need me to go into further depth let me know.