The city of South Bend in America has hit the media spotlight for an advertising campaign that went, well, south.
As part of a campaign to promote public schools in the area, a large billboard went up promoting the "15 best things about our public schools." Unfortunately for the billboard's creators, not even four proof-reading sessions could prevent the letter L from being omitted in the word public and changing the meaning completely.
A picture of the offending billboard can be found here.
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