Toblerone changes

[sted]

Hit in the wallet. The only thing capitalism understands.

 

like any system when there is only one outcome measured thats what you aim for everything else is irrelevant up to a point (that point being where it affects the bottom line in this case)

[Arthur]

Hit in the wallet. The only thing capitalism understands.

Do you think if Mondelēz had made the Toblerone shorter rather than adding massive gaps in between each pyramid they wouldn't have had to backtrack?

[DJ-1701]

What I don't understand is this bit...

 

Going from 170g bars to 150g and then to 200g

 

Have they added something extra?

[Andrew_C]

Yeah - to the price.

 

I'd put good money on it being more expensive gram for gram once this has settled. Make a few changes in quick succession, and hope the public get confused.

[Arthur]

Have they added something extra?

30g more chocolate (or heavier packaging)?

 

www.bbc.co.uk/news/uk-44910195

 

US-based Mondelez International said the new shape had not been a "perfect long-term answer" for its customers.

 

Now it plans to increase the current size from 150g to 200g and revert to making it in its traditional shape.

 

When the downsized version was first released, the makers blamed a rise in the cost of ingredients and said they had to make a decision between changing the look or raising the price.

 

But the new widely-spaced triangles in the lighter bar left fans feeling cheated.

[Arthur]

Have they added something extra?

Yeah - to the price.

The price is going to increase by ~200%! :eek:

 

Toblerone to revert to original shape but with bigger size and price

 

The 150g bar was reduced from 170g in 2016 as a way to keep prices steady at about £1 a bar. The gappy new version was likened to a bicycle rack.

 

That bar is now being replaced with a new version weighing 33% more, but the price could rise by more than 200%.

 

One retailing source said that the new 200g bar’s recommended selling price is £3.09, although big supermarkets and large retail chains will be able to sell the bars on promotion at £2-£2.50. The source described the change as a “backdoor price hike on shoppers”.

 

At the time of the 2016 change Glenn Caton, president of the northern Europe division of Toblerone’s parent company Mondelez, said that the wider gaps were only a “short-term solution” and “not the right thing for the long term because of the iconic nature of the product”.

 

A Mondelez spokesperson said: “We’re always reviewing our range to make sure we provide great quality Swiss chocolate in formats we know our fans love. The 150g Toblerone is no longer being manufactured and therefore availability of the bar depends on how much stock an individual retailer is carrying. But 100g and 360g size bars will still be available.”

 

The change in shape and price, first reported by The Grocer trade journal, means that Poundland will no longer stock the bars. Toblerones are the discount chain’s most popular product and it sold 12m of them last year. Poundland said that stocks would run low within weeks.

[Andrew_C]

I must be psycic- now where's that lottery ticket?