Google Has Made A Very Small Change To Their Logo

[6Foot2]

Link: Google pushes for pixel-perfect logo | Technology | theguardian.com

 

Previous logo:

 

 

Revised logo:

 

[Arthur]

[theriver]

Naaah. Don't like it.

[timbo343]

Someone has a case of OCD i think.

[speckytecky]

Funnily studying the new and old in the OP to me it looked like the first and last letters had been fattened - slightly. To see the real change demonstrated in the post by @Arthur I was astonished (easily happens nowadays ) can't see any point in the change and I wonder what shed load of money it's costing. Change for change sake!

[Arthur]

can't see any point in the change

There is actually a very good reason for the change. When the logo was scaled down by 50% in Chrome, the top of the letter L suffered from some ugly aliasing making it slightly blurry.

 

 

Google does this sort of thing all of the time.

 

Yes, it’s true that a team at Google couldn't decide between two blues, so they’re testing 41 shades between each blue to see which one performs better. I had a recent debate over whether a border should be 3, 4 or 5 pixels wide, and was asked to prove my case. I can’t operate in an environment like that. I’ve grown tired of debating such miniscule design decisions. There are more exciting design problems in this world to tackle. (Source)

[Alkaline]

They should sort out some of their other services first where the old old logo still shows.

[Arthur]

In other news, Twitter has changed the font it uses on its website from Helvetica Neue to Gotham Narrow.

 

Twitter.com says goodbye to Helvetica Neue and hello to Gotham « The Next Web

 

If you don't like the new font, there's a Chrome extension to change it back.

[abillybob]

Haha I don't really see this as a change. It was on have I got news for you! It's just a slight improvement on the way Google Chrome can render the letters. Anyway how did people even notice it had changed or did Google release the information in attempts to get broadcast time and hype off a silly thing for free advertising?

[mthomas08]

Probably cost them several million to pay a top artist to make the change.

[HTCPCP]

I wonder how much that cost google then? As surely they will have to rebrand all of the buildings, stationery, crockery etc... Oh but at least it's tax deductible...

[cobra427col]

I thought it was only the newspapers that were interested (pushing it as earthshattering news)

[Michael]

I can't see any difference... time for an eye test

[6Foot2]

I wonder how much that cost google then? As surely they will have to rebrand all of the buildings, stationery, crockery etc... Oh but at least it's tax deductible...

 

Link: The Cost Of A Logo | HUH.

 

...Google - $0

 

Despite arguably being the most recognisable logo in the Western world, the Google logo cost the Internet company exactly $0 to create. It was actually designed in 1998 by co-founder Sergey Brin and, although it's obviously been tuned up a little since then, the main elements still remain...

 

This refers to the original logo. No word on what the latest tiny change might have cost.

[SiliconAlley_Sam]

Bet someone got paid a fair bit of money to make that little change too!