[movie trailer] Next Stop Paris (An AI generated short movie)

[LeMarchand]

 

TCL, best known for their reasonably priced but generally well reviewed TVs, are getting into the movie game with an AI generated short romcom. It's written by real peeps and featuring motion captured models (allegedly).

 

The AI technology used to create these characters and fictional world allows the creative teams to push boundaries and invigorate the viewer experience, while also creating new opportunities for marketing partners. The push into originals helps drive a market advantage in a noisy environment filled with content options, and the IP has many applications across the platform from interactive components to sponsorable elements and more.