Evolving The Firefox Brand

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Link: Evolving the Firefox Brand [Mozilla Open Design]

 

...As an icon, that fast fox with a flaming tail doesn’t offer enough design tools to represent this entire product family. Recoloring that logo or dissecting the fox could only take us so far. We needed to start from a new place.

 

A team made up of product and brand designers at Mozilla has begun imagining a new system to embrace all of the Firefox products in the pipeline and those still in the minds of our Emerging Technologies group. Working across traditional silos, we’re designing a system that can guide people smoothly from our marketing to our in-product experiences.

 

Today, we’re sharing our two design system approaches to ask for your feedback...

 

 

...Living by our open-source values of transparency and participation, we’re reaching out to our community to learn what people think. You can make your views known by commenting on this blog post below.

 

Extreme caveat: Although the products and projects are real, these design systems are still a work of fiction. Icons are not final. Each individual icon will undergo several rounds of refinement, or may change entirely, between now and their respective product launches. Our focus at this point is on the system...

[Arthur]

Does anyone else think the masterbrand icon from System 1 looks too similar to GitLab's logo?

 

 

[Arthur]

The new logos look good.

 

Firefox: The Evolution Of A Brand

 

Consider the fox. It’s known for being quick, clever, and untamed — attributes easily applied to its mythical cousin, the “Firefox” of browser fame. Well, Firefox has another trait not found in earthly foxes: stretchiness. (Just look how it circumnavigates the globe.) That fabled flexibility now enables Firefox to adapt once again to a changing environment.

 

The “Firefox” you’ve always known as a browser is stretching to cover a family of products and services united by putting you and your privacy first. Firefox is a browser AND an encrypted service to send huge files. It’s an easy way to protect your passwords on every device AND an early warning if your email has been part of a data breach. Safe, private, eye-opening. That’s just the beginning of the new Firefox family.

 

Now Firefox has a new look to support its evolving product line. Today we’re introducing the Firefox parent brand — an icon representing the entire family of products. When you see it, it’s your invitation to join Firefox and gain access to everything we have to offer. That includes the famous Firefox Browser icon for desktop and mobile, and even that is getting an update to be rolled out this fall.

 

Here’s a peek behind the curtain of how the new brand look was born:

 

 

Mozilla officially introduces new logos for the Firefox family

 

Today, Mozilla officially announced its new family of logos for Firefox apps and services, which includes for the first time a parent logo for the entire family of products. The new branding comes almost a year after Firefox began asking its users to help the organization choose the direction to take with its design.

 

There's more than new icons in the new Firefox brand, too. Mozilla says the update also includes a new color palette, a new shape, and a modern typeface. The team is also emphasizing accessibility, adopting "accessible colour and type standards to make the brand open to everyone, everywhere".

 

 

Edited June 11, 2019 by Arthur