6Foot2 Posted March 28, 2015 Posted March 28, 2015 (edited) https://www.youtube.com/watch?v=CfWzeGlaFvI Link: Volvo Life Paint LifePaint disclaimer: Volvo Cars/Grey/Albedo accept no liability or responsibility for any individual or individual's accident or injury by any road user or other object whilst wearing Lifepaint, damage to property caused directly or indirectly by the paint and that it is transferable. Cycle safety is the cyclist's responsibility and Lifepaint is one of the many products that can aid visibility but cannot prevent accidents caused by the individual or other road users. Edited March 28, 2015 by 6Foot2 Adjust thread title after first reply. :)
Arthur Posted March 28, 2015 Posted March 28, 2015 (edited) It definitely looks like it is for cyclists after watching the video. Edited March 28, 2015 by Arthur
Arthur Posted March 29, 2015 Posted March 29, 2015 https://medium.com/@GreyLondon/grey-london-volvo-protect-cyclists-with-creation-of-lifepaint-b1c96701c42e The LifePaint concept was developed by creative agency Grey London, in collaboration with Swedish startup Albedo100 and is one of a series of projects to highlight the key product innovations of the all-new Volvo XC90. LifePaint is basically a rebranded version of the following spray. www.albedo100.co.uk/product/invisible_bright/ib_reflective_spray.html www.ebay.co.uk/itm/291416568265
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