Don't forget you are presenting this in education, so look for the impact on learning and teaching and HOW to achieve this. I have seen 2 schools roll out ipads/BYOD. In one, they caused more issues than anything else as they were literally used by the kids to communicate in lessons and the teachers didn't have a clue. Behaviour issues went through the roof and suddenly all eletronic devices were banned completely.
In the other there were trials of apps for different subjects, a usage policy discussed and planned with pupils, teachers and IT to ensure ownership, consequences for misuse (and be clear on what misuse was). Staff, pupils, parents all knew the educational reasonings behind the rollout and it's been brilliant.
If you get people buying into the vision, and able to see the positive impact then when you show costs for training, upgrades etc it is more readily accepted by leaders and those who may be fundraising for it to happen. As a former school leader I was always looking for the value in expenditure - how was this good for the pupils and the staff team?
As a parent I try and think like a parent but here is my next experience of a lack of thought into the education side of tech:
One of my kids schools PTFA just asked us to help raise £25k for 30 computers, I have responded by requesting a breakdown of where on earth they are spending the money and who they have had 3 quotes from. I was greeted with a grimace but was given the info - turns out they want a new telephone system, WiFi and server as well as some other things (like mathletics which is already billed back to us parents as a voluntary donation that we are hounded for monthly until we pay it)
I also asked for the reasons WHY they wanted these things and several weeks later no one has been able to tell me! (telephones near each classroom for safeguarding, and in the staff workroom for home contact would be easy to say, but they literally haven't put any thought into the impact or reasoning to even be able to say this)
If they could show the impact and reasons for the costings - I would help them raise £100k. As it is, I cannot bring myself to support the £25k drive they are on...