Our school is not using Google Apps across the board but we are using it. It did take some time to whitelist the specific Apps that were needed for school but our content filter was quick to identify those "?.appspot.com" sites. So you wouldn't want to start on a Monday and wait for the phone calls of anger and frustration. The firestorm is short lived unless there is an expectation that students and teachers need the freedom to download and use at will. Then it is not worth the pain.
There seems to be a growing trend of App Developers to find ways to bypass content filters. My favorite so far is the use of content delivery networks by video streaming companies. Take Amazon Video for instance. Yes, you can block the URL for them but they farm out their App streaming to a content delivery network that has nothing to do with their video URL. *grumble*
Another thing to check would be your wireless APs and Layer 7 rules (if they have that capability). See if they have instant messenger or social networking options where Snapchat might fall under.
I know it has been requested of Apple to include a future "feature" that would allow for whitelist and blacklist of iOS Apps through third party MDMs. But that doesn't help the here and now.