wisedave Posted March 25, 2012 Posted March 25, 2012 Hello, I need some help to get past a writers block..... I am looking for a catch phrase we can use to promote a guarantee. It is for a set of courses (non-I.M related....they are B2B safety courses). I want to work around something of a 'pass guarantee'. We want people to know they are guaranteed a pass when taking one of our courses. We are that confident with our product and service that we want people to feel at ease when making the purchase. I was thinking something like - Fast Pass Guarantee Guaranteed Success Guaranteed Fast Pass I need some help from the masses to figure out a catch phrase that will be used to creat a button or badge for our website. Any thoughts and help would be appreciated! Cheer, Dave
Steve21 Posted March 25, 2012 Posted March 25, 2012 Personal opinion, but "none". I hate all those kind of companies who guarantee passes to exams, then just add a stupid "You need 900 years of previous" experience to take these courses etc. There is no guarantee passes, if there were it would defeat the point. Extremely high pass rate? Yes fair enough, 100%? No But as I said, my two cents Steve
wisedave Posted March 25, 2012 Author Posted March 25, 2012 All comments are entertained and food for thought! Thanks for the input. -Dave
michael2k6 Posted March 25, 2012 Posted March 25, 2012 It would also put me off. Your thoughts about your product might be genuine but looking at that kind of slogan would make me think that you're less interested in my knowledge and more interested in the pass itself.
plexer Posted March 25, 2012 Posted March 25, 2012 We work as hard as you to acheive your potential? Ben
X-13 Posted March 26, 2012 Posted March 26, 2012 I am looking for a catch phrase ...so I said to her "OATMEAL?! Are you crazy"? That's about as much sense as you're going to get from me at the moment. But... I have to agree with @Steve21. If you guarantee anything like this, you're leaving yourself open for breach of contract [i think it's this] if someone fails.
plexer Posted March 26, 2012 Posted March 26, 2012 Well it's a bit like the Firebrand one though, somerthing like pass on your first go or train for free. What they mean is classroom is "free" you have to pay for accomodation and any other exam fees after you've used your free second shot. It's all in the small print. Ben
Pyroman Posted March 26, 2012 Posted March 26, 2012 BOFH and The Art Of Brand Management ? The Register
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now