Building A Successful Brand: The World's Biggest Brands

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Building a successful brand

 

Expensive advertising no longer necessary

Google are also a perfect example of how traditional, expensive advertising is no longer necessary in today's business world. Google was built without any ads. Instead, it used two cheaper and far more effective brand building tools: viral marketing and public relations.

 

http://www.busmanagement.com/media/media-news/infographics/brand-value.png

 

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Building A Successful Brand

Edited March 9, 2010 by 6Foot2