[video] A Nike advert with some creative editing

[6Foot2]

https://youtu.be/WA4dDs0T7sM

[hardtailstar]

Ive seen editing done like that before but not as good!

[Arthur]

Nike's New Ad Is an Editing Marvel

 

The W+K team—working with Pulse Films director Oscar Hudson, Joint editors Peter Wiedensmith and Jessica Baclesse, and the visual effects team at A52—researched 4,000 sports action sequences and chose 72 of them to combine into 36 split-screen moments, where the action on both sides appears to meld into one.

 

The astonishing editing work is a great way to deliver the message—about the unifying power of sport, at a time when the specter of Covid still hangs heavily over all professional sports leagues' best-laid plans; and about the pursuit of an equal playing field by athletes looking to create change.

 

4,000 videos is a lot to look through!