"Social media and advertising" resources for Secondary from Media Smart

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Media Smart :: Social media and advertising

 

Social media enables young people to communicate, discover and share with friends or join global networks with mutual interests and concerns.

 

Understanding how and why commercial brands exist in this environment can help young people become informed consumers and make the most of the possibilities.

 

This resource aims to encourage students to think more deeply about:

- The types of social media available to them.

- The advertising they are exposed to and how to manage it.

- Their relationship with social media sites, their sponsors and advertisers.

- The business models that allow them to access a whole range of sophisticated services free, or at very low cost.

 

And of course the more informed our young people are, the safer they will be as they enjoy the ever growing number of online opportunities available to them.

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