Verizon 'agrees $5bn Yahoo deal'

[Arthur]

$40 billion less than Microsoft offered them in 2008! Unbelievable!

 

Source: BBC News

 

US telecoms giant Verizon Communications is to buy Yahoo's search and advertising operations for $5bn (£3.8bn), according to media reports.

 

The two firms were reported on Friday to be in exclusive talks over a possible deal.

 

US internet firm Yahoo announced in February that it was looking at "strategic alternatives" for its core internet business.

 

Verizon declined to comment on the reports.

 

A formal announcement is expected on Monday before US markets open for trading.

 

Over the last few years Yahoo has struggled to keep up with the changing internet advertising landscape, with some analysts arguing that it has failed to remain relevant in many of its core markets.

 

Personalised ads

The US telecoms giant is expected to merge Yahoo with AOL, to create a digital group capable of taking on the likes of Google and Facebook.

 

Verizon bought AOL - another faded internet star -in a $4.4bn deal last year, which gave it ownership of the Huffington Post, Techcrunch, Engadget and other news sites.

 

Shortly afterwards, Verizon announced it would start combining data about its mobile network subscribers - which is tied to their handsets - with the tracking information already gathered by AOL's sites.

 

By doing so it said it could deliver more "personalised" ads.

[rich_tech]

That's a lot for a company looking like it was going out of business slowly, I'll wager they are rich in patents for that pricing

[sted]

i suggest calling them a news site is stretching it last time i looked it was all clickbait articles

[Dos_Box]

Apparently they own 24% of Alibaba: https://en.wikipedia.org/wiki/Yahoo!

 

ahoo was^[when?] a 40% (24% in September 2013) owner of Alibaba Group,^[128] which was a subject of controversy for allowing the sale of shark-derived products.

 

That's where, I suspect, the money lies.