Lego And The Trouble With Telling Girls How To Play - The Atlantic

[6Foot2]

Link: Lego and the Trouble With Telling Girls How to Play - The Atlantic

 

Two years ago, a 7-year-old girl named Charlotte wrote a letter to the toymaker Lego with a straightforward request.

 

“I love Legos,” she wrote, “but I don’t like that there are more lego boy people and barely any lego girls.” The girls in the Lego universe, Charlotte had noticed, seemed preoccupied with sitting at home, going to the beach, and shopping—while the boys had jobs, saved people, and went on adventures.

 

Charlotte, Lego acknowledged, had a point. “It’s fair,” said Michael McNally, a Lego spokesman who says the company receives letters from kids all the time. “Why wouldn’t there be more female representation?”...

[mats]

"legos".

 

Stop it.

[Dos_Box]

"legos".

 

Stop it.

 

I hate that too. It's Lego.

Whether it be a million pieces or just a single block, just 'Lego'.

[6Foot2]

"legos".

 

Stop it.

 

Relevant:

Link: LEGO.com Legal - Legal Notice - Fair Play

[sonofsanta]

Relevant:

Link: LEGO.com Legal - Legal Notice - Fair Play

 

WHo's going to say LEGO BRICKS®? That's almost as big a losing battle as Adobe's rearguard action against "Photoshopped":

Trademarks are not verbs.

Correct: The image was enhanced using Adobe® Photoshop® software.

Incorrect: The image was photoshopped.

 

Trademarks are not nouns.

Correct: The image pokes fun at the Senator

Incorrect: The photoshop pokes fun at the Senator.

 

Always capitalize and use trademarks in their correct form.

Correct:The image was enhanced with Adobe® Photoshop® Elements software.

Incorrect: The image was photoshopped.

Incorrect: The image was Photoshopped.

Incorrect: The image was Adobe® Photoshopped.

 

Trademarks must never be used as slang terms.

Correct:Those who use Adobe® Photoshop® software to manipulate images as a hobby see their work as an art form.

Incorrect: A photoshopper sees his hobby as an art form.

Incorrect: My hobby is photoshopping.

 

Trademarks must never be used in possessive form.

Correct: The new features in Adobe® Photoshop® software are impressive.

Incorrect: Photoshop’s new features are impressive.

 

Trademarks are proper adjectives and should be followed by the generic terms they describe.

Correct: The image was manipulated using Adobe® Photoshop® software.

Incorrect: The image was manipulated using Photoshop.

 

Trademarks must never be abbreviated.

Correct: Take a look at the new features in Adobe® Photoshop® software.

Incorrect: Take a look at the new features in PS.

 

The trademark owner should be identified whenever possible.

Adobe and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

[6Foot2]

WHo's going to say LEGO® BRICKS?...

 

FTFY

 

But it isn't limited to just these two trademarked names. Some companies have, as you say have lost the battle:

 

Link: List of generic and genericized trademarks - Wikipedia

[sonofsanta]

FTFY

 

But it isn't limited to just these two trademarked names. Some companies have, as you say have lost the battle:

 

Link: List of generic and genericized trademarks - Wikipedia

 

Did not expect to find "heroin" on that list!

[6Foot2]

Did not expect to find "heroin" on that list!

 

That's probably not the only surprise to be found on that list.