• BETT 2012 - 30,372 visitors!

    I have just been sent a PR statement about the numbers from this years BETT.
    BETT had 30,372* visitors over the 4 days which made it the highest attended BETT so far. This was an increase of 3.84% from last year.
    Next years BETT is at the ExCel exhibition centre which I am told provides extra space and also is now at the end of January (30th - 2nd Feb) which hopefully will mean more can attend rather than having it in the first week of term for many. They also say current bookings for next years show are at 104% percent of Olympia's capacity already.
    As usual EduGeek will be attending so make sure you come along to the new stand.

    *Subject to ABC Audit

    Here is a snippet from their PR release:
    30,372* visitors make BETT 2012 the highest attended show ever!

    Despite significant changes within the UK education sector, BETT 2012, the world’s largest technology in education show saw a 3.84 per cent increase in visitor numbers.
    According to official figures, a record breaking 30,372* educators, teachers, and leaders from across the world gathered together at Olympia, London, over four days from 11-14 January 2012.

    Reinforcing its position as the largest, most impressive show of its kind, BETT pulled out all the stops to bring visitors the latest innovations in education and the best Continuing Professional Development (CPD) opportunities available.
    All exhibitors interviewed confirmed that the show had been the most successful ever, demonstrating that despite changes in schools’ funding, there is a still plenty of money available for the right products and services.

    Rt Hon Michael Gove, Secretary of State for education visited Olympia on the 11th January to open BETT and to confirm his absolute belief in the importance of technology in education. HRH the Duke of York visited the Show to close the Education World Forum, an annual international event for international education ministers.

    Debbie French, exhibition director of BETT organiser Emap, commented: “Once again educators proved their infallible passion in supporting learning through technology. BETT also attracted an increasing number of international visitors, wanting to learn from the leaders in the adoption of learning technologies, the UK.”

    Ray Barker, director of show partner, British Educational Suppliers Association (BESA) added: “Government policy now gives schools and teachers the autonomy to make their own decisions about which solutions suit their student’s specific learning needs. With the desire to invest wisely BETT attracted the largest number of visitors wanting to review and evaluate all products available to them.”
    The continued success of BETT has resulted in the show moving to the larger state-of-the-art premises of the ExCel exhibition centre in 2013.

    Debbie French explains: “Olympia has been a wonderful venue for BETT for many years but the show’s success means it has outgrown these limited premises. As the world’s largest technology in education show, ExCel not only provides the space we need, it also has the appropriate 21st century facilities.”

    Floor space rebooked during BETT 2012 already totals 104 per cent of the Olympia venue, suggesting that the move to the larger ExCel comes at exactly the right time.
    Comments 6 Comments
    1. elsiegee40's Avatar
      elsiegee40 -
      Is that the number of people who came through the door?
      Or the number of badges issued?
      Or the number scanned (Do people with multiple badges get more than 1 scanned?)
      And did I count as 1 visitor or 3, as I attended on 3 days?
    1. ZeroHour's Avatar
      ZeroHour -
      I *think* its the number of people scanned (multiple scans excluded) or well that seems like the logical number. I will contact and find out. Registrations are usually higher by a fair bit.
    1. Millgate's Avatar
      Millgate -
      Is there a Bett2012 photo gallery anywhere? Showing the stands and how busy it was????
    1. ZeroHour's Avatar
      ZeroHour -
      Quote Originally Posted by Millgate View Post
      Is there a Bett2012 photo gallery anywhere? Showing the stands and how busy it was????
      We are producing quite a lot of BETT stuff right now, more to come on that.
    1. elsiegee40's Avatar
      elsiegee40 -
      Quote Originally Posted by ZeroHour View Post
      I *think* its the number of people scanned (multiple scans excluded) or well that seems like the logical number. I will contact and find out. Registrations are usually higher by a fair bit.
      It's the number of unique visitors that's a more accurate measure.
      In 2009, I made 1 day, last year it was 2 days and this year I was there on 3 days...
      I'm only 1 visitor
    1. CAM's Avatar
      CAM -
      Quote Originally Posted by elsiegee40 View Post
      It's the number of unique visitors that's a more accurate measure.
      In 2009, I made 1 day, last year it was 2 days and this year I was there on 3 days...
      I'm only 1 visitor
      Take a database, Badge No / Person ID / Times Scanned.

      Let's say you came in 3 days and got scanned 3 times. Instead of adding up the total number of scans you run a query for how many badge numbers have one or more scans. You get the number of unique users who attended the event no matter how many days they went.

      To filter people with multiple badges, you match the visitor to the badge number in the report using Person ID and discard duplicates, making the figure more accurate.

      This assumes one visitor has many badge numbers and each badge number gets many scans.