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Windows 8 Thread, A flag no more: Microsoft unveils new Windows logo in Technical; What you think? Love it, hate it or undecided? The multicolored Windows flag is no more. Windows 8 will do ...
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    A flag no more: Microsoft unveils new Windows logo

    What you think? Love it, hate it or undecided?



    The multicolored Windows flag is no more. Windows 8 will do away with the wavy Windows logo that Microsoft has used in one form or another for the last 20 years, and replace it with a logo that's, well, a window.

    Windows 8 ushers in a new, and completely different, Windows look and feel: it brings the Metro design concept to the desktop. With Metro's emphasis on clean lines and typography, Microsoft wanted a logo that reflected these ideals, and so commissioned agency Pentagram to create the new logo.

    Though Microsoft is showing off the logo in blue, in Windows 8 it will change color to match the user's preference. (Source)
    Some people are saying the perspective is wrong...



    However, Pentagram (the top London design studio who Microsoft commissioned to redesign the Windows logo) say it's meant to look like that...

    The perspective drawing is based on classical perspective drawing, not computerized perspective. The cross bar stays the same size no matter the height of the logo, which means it has to be redrawn for each time it increases in size, like classic typography.

    The perspective analogy is apt because the whole point of Microsoft products is that they are tools for someone to achieve their goals from their own perspective. The window here is a neutral tool for a user to achieve whatever they can, based on their own initiative. The logo design is deliberately neutral so that it can function effectively in a myriad of uses, especially motion. The old logo was flat and drawn in motion; the new logo is a neutral container that can convey actual motion, becoming a more active and effective brand. (Source)




    It does look like an actual window now. I can see clouds through it!

    Last edited by Arthur; 18th February 2012 at 01:25 PM.

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    FN-GM's Avatar
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    I wonder how much they paid to produce something i could have done in MS paint?

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    Its gash end of

    The Windows Phone logo would have been much better to be used for it.

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    Quote Originally Posted by FN-GM View Post
    I wonder how much they paid to produce something I could have done in MS paint?
    I reckon designers charge more, the simpler the logo is. If it was just a blue square, it would cost twice as much.

    Quote Originally Posted by john View Post
    The Windows Phone logo would have been much better to be used for it.
    The Windows Phone logo looks quite nice, although it will probably be re-designed prior to the release of Windows Phone 8. I wonder what the next Xbox logo will look like though?


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    glennda's Avatar
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    Quote Originally Posted by john View Post
    Its gash end of
    Exactly that! It looks like they changed it to mono and then decided to make it blue instead if black!

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    I must say.. I am not at all anticipating Windows 8 in the slightest.. just seems they have completely gone off track entirely imo..

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    Quote Originally Posted by dgsmith View Post
    I must say.. I am not at all anticipating Windows 8 in the slightest.. just seems they have completely gone off track entirely imo..
    That's a bit premature isn't it? It isn't even out on beta (I exclude the Developers Preview here as that was mainly for platform development and not feature testing) for at least another week yet.TBH, I like the dev preview on a slate, but will keep my opinons to myself until I've played with it for a bit. I wonder of they are going to be as bad as Apple and enforcing obsolescence in certain hardware types (both Lion and Mountain Lion did this) with this release, but as I've read the specs will be the same as those for W7, which were themselves the same as Vista whose hardware secs were......oh

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    Quote Originally Posted by Dos_Box View Post
    I wonder of they are going to be as bad as Apple and enforcing obsolescence in certain hardware types (both Lion and Mountain Lion did this) with this release, but as I've read the specs will be the same as those for W7, which were themselves the same as Vista whose hardware secs were......oh
    BUT as many of us have proved, Win 7 works perfectly well on the older hardware that Vista wouldn't have even been attempted on, the number of P4 3GHz units I have it on and it works, albeit a little slow, but it certainly works acceptably

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    Microsoft Windows... now available in monochrome

    In 1985 we had tiled Windows 1.0... in 2012 we now have tiled Windows 8... the future... it's just like the past!


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    Quote Originally Posted by gshaw View Post
    the future... it's just like the past!
    You could say Microsoft were ahead of their time.


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    mac_shinobi's Avatar
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    Quote Originally Posted by Arthur View Post
    You could say Microsoft were ahead of their time.

    New feature to include double glazing, ventilation and condensation ?

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    Well I like the logo. I despise Microsoft software, with a few exceptions, but the logo is nice.

    To paraphrase the design company during the briefing for the logo: "Your name is Windows. Why are you a flag?"

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    Hmm, I guess I can't decide if I like it or hate it...I guess it looks kinda nice...

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    Little-Miss's Avatar
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    It will look better when my preferences make it purple

  15. Thanks to Little-Miss from:

    john (25th February 2012)



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