Ok. It seems the most popular way of suppliers reaching you is through the good old fashioned way of a brochure, leaflet or flyer through the post. 3 times a year, we print a small A5 brochure just showcasing some of the products we offer. We then mail this to 42000 educational establishments nationwide. It is wrapped in clear polystyrene with the address on the back, marked FAO The IT Manager.
We think that an extremely large number of these don't ever make it past the secretary, receptionist etc which is why we like to then follow up with a phone call to try and find out if it reached the IT department. Sending out this many brochures is very costly so we like to make sure it's reached the intended person.
Are there any ways we can improve on the way we send this or whose attention we mark it for etc so it has more chance of reaching you? Is it better to seal the brochure in an envelope marked for the IT department so it doesnt get thrown out at the first hurdle by the gatekeeper? Obviously the more brochures we can get through to the IT departments, the less we have to try and follow these up.
Once a brochure does reach you, what sort of content would you like to see? We only print a small brochure, probably 20-28 pages. We usually showcase our PCs, laptops, components, peripherals etc. What products would you like to see? Would you like to see more helpful information than products? Any features you would like?
Again, any comments will be appreciated.