Apple appoints John Browett (former Dixon's CEO) as new head of retail
What is Tim Cook thinking? Has he ever been to a PC World or Curry's? They are the complete opposite of an Apple Store!
Browett seen as bad for Apple thanks to Dixons' poor reputation
John Browett, CEO of Dixons Retail, whom Apple plans to appoint as its senior vice president of its retail operations in April, may be a poor choice to succeed Apple's former SVP Ron Johnson if customer service, clean stores, and great products are still priorities for the company. Numerous readers have let Ars know that they feel Dixons' stores are messy, staffed with clueless salespeople, and sell low-quality goods. Because of this, some consumers worry that the new hire may be a harbinger of bad things to come for Apple's otherwise highly respected retail stores.
Apple CEO Tim Cook praised Browett for his commitment to customer service in a statement earlier today. "We are thrilled to have him join our team and bring his incredible retail experience to Apple," Cook said. Dixons' website claims the company has "become a bit customer obsessed lately."
But that seems to go against the description given to us by several readers about the customer service at Dixons stores—branded Curry's and PC World in the UK—which they described as ":censored:" and "the epitome of appalling service." (Source