Now this looks smart: Ready for the car 2.0? Nvidia preps UPGRADABLE car system ? The Register
Imagine not wanting to get a new car until v2.0 of the dash comes out!
Mind you, I'll give it 10 years before we have forums full of 'I've bricked my car' posts by 17 year old new drivers. Or once your car is no longer supported people putting Cyanogenmod for cars v1.0 on there.