At least SketchUp will remain free.

A new home for SketchUp « Google SketchUp Blog
In its time at Google, SketchUp has become one of the most popular 3D modeling tools in the world. With over 30 million SketchUp activations in just the last year, we’re awfully proud of our accomplishments. But there’s still so much we want to do, and we think we’ve found a way forward that will benefit everyone—our product, our team and especially our millions of users.

That’s why I’m sharing today that the SketchUp team and technology will be leaving Google to join Trimble. We’ll be better able to focus on our core communities: modelers who have been with us from the beginning, as well as future SketchUppers who have yet to discover our products. Designers, builders and makers of things have always been the heart and soul of SketchUp. With Trimble’s commitment to invest in our growth, we’ll be able to innovate and develop new features better than ever before.

For those of you in the architecture, engineering and construction industries, the knowledge and experience Trimble will add to the SketchUp effort are obvious. Together with our new colleagues at Trimble, we plan to continue making our tools for the building professions as innovative, intuitive and (dare I say) fun to use as we always have.

If you’re one of the many, many people who use SketchUp for something else—from education to woodworking, geo-modeling to movie-making—rest assured that there will be a SketchUp for you, too. Our mission has always been to make 3D modeling tools that anyone can use. The free version of SketchUp is an important part of our world as well, and that isn’t changing in the least.

Thanks to Google, more people than we ever imagined possible have been introduced to SketchUp. Thanks to Trimble, we’ll be able to continue to make SketchUp into the tool that we—and you—have always hoped it would become. With a strong wind at our backs and plenty of sunshine ahead, this voyage just keeps getting more exciting. (Source)


Trimble to Enhance its Office-to-Field Platform with the Acquisition of Google's SketchUp 3D Modeling Platform
On April 26, 2012, Trimble announced it has entered into a definitive agreement to acquire SketchUp from Google. SketchUp is one of the most popular 3D modeling tools in the world. As part of the SketchUp platform, Trimble will also partner with Google on running and developing SketchUp's 3D Warehouse, an online repository where users can find, share, store and collaborate on 3D models.

SketchUp is currently used by millions of users annually—ranging from architects to engineering and construction firms to building and design professionals – for designing, modeling and visualizing projects. The SketchUp product and its vision of "3D modeling for everyone" has allowed modelers worldwide, across a wide range of industries, to express design concepts easily, accurately and efficiently.

Trimble has created the de-facto standard for field data models and project management tools for its key markets. SketchUp and the 3D Warehouse, together with other Trimble Tools from Accubid, HHK, Meridian, Plancal, QuickPen, Tekla, Trimble Business Center and the Trimble Connected Community will provide a stand-alone and enterprise solution that will enable an integrated and seamless workflow to reduce rework and improve productivity for the customer. Users will be able to collect data, design, model, and collaborate on one platform. The combined capability will enhance our ability to extend our existing market applications including the cadastral, heavy civil, and building and construction industries. In addition, the SketchUp platform will enable Trimble, third-party developers and our distribution partners to efficiently develop new applications. (Source)