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IT News Thread, Sony selling off VAIO computer business in Other News; Not to Lenovo though, as the rumours suggested. Source : Sony (via Engadget , The Verge ) Sony said it ...
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    Sony selling off VAIO computer business

    Not to Lenovo though, as the rumours suggested.

    Source: Sony (via Engadget, The Verge)

    Sony said it was "addressing various options" as recently as yesterday when it came to its VAIO PC and laptop arm, and while announcing its financial results for Q3 2013, it's apparently come to a decision. Amid reforming its TV arm (and splitting it into a stand-alone entity by June 2014), it's going to sell its PC business and VAIO brand to Japan Industrial Partners (JIP), with the final deal set to be done by the end of March 2014. The company has reported a drop in demand for its PCs in prior financial statements, and (barring the VAIO Flip 11A), Sony didn't really have much to show from its VAIO range at this year's CES.

    The company says it's no longer designing and developing PC products, while manufacturing and sales will wrap up after the company's final VAIO range goes on sale globally. It has decided to focus on those post-PC products (yep, smartphones and tablets), meaning that it had to make some big decisions with less successful parts of the business. During Q3 2013, Sony saw year-on-year sales increases from its mobile arm, but still forecasts an annual loss of around $1.1 billion (110 billion yen) for the full year: it had previously projected a 30 billion yen profit. The blame is leveled at the businesses its now looking to change. Other Highlights include the PS4, which sold 4.2 million units and 9.7 million games in its first six weeks. The games arm also saw a "dramatic increase" in PlayStation Plus subscriptions -- something that's mandatory for multiplayer on the company's new console.

    Sony will cut 5,000 jobs worldwide (1,500 in Japan) by the end of the 2014 fiscal year, while the new PC company has stated that it will hire around 250 to 300 Sony employees, encompassing design, development manufacturing and sales, and will be based in Nagano -- where Sony's current VAIO HQ resides. The company is promising to fulfill all its aftercare warranties. Sony is signed up to invest 5 percent of the new company's capital to support its launch and smooth over the transition. Restructuring costs across both the TV and PC segments are now set to cost an extra 20 billion yen. Sony is now set to focus on its high-end sets and 4K screens, and hopes that changes will ensure the TV business returns to profitability within the next financial year.
    Confirming reports from earlier in the week, Sony has announced plans to sell off its VAIO computer division to a Japanese investment fund. Japan Industrial Partners (JIP) will take control of the operation for an undisclosed fee, and Sony will "cease planning, design and development of PC products." For a variety of reasons "including the drastic changes in the global PC industry," Sony says "the optimal solution is to concentrate its mobile product lineup on smartphones and tablets and to transfer its PC business to a new company."

    The deal is expected to be completed by the end of July, and JIP's new company will initially focus on selling VAIO-branded computers in Japan; it plans to hire between 250 and 300 Sony employees for the venture. Sony is investing 5 percent of the new company's capital.

    VAIO, a brand which has variously stood for Video Audio Integrated Operation and Visual Audio Intelligent Organizer, was introduced in 1996 with the PCV desktop line. Sony has expanded it through the years to encompass wild designs like the tiny VAIO P and entries in the ill-fated UMPC category, as well as more recent products like the VAIO Pro ultrabook and VAIO Tap hybrid.

    Although the unit had been losing money amid a wider slump in the PC industry, VAIO has always been associated with high-end design, and the line counted Steve Jobs among its admirers. Selling off the PC business is quite the indictment just days after Microsoft announced its new CEO.
    Last edited by Arthur; 6th February 2014 at 06:53 AM.

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    sonofsanta's Avatar
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    I'm not surprised they didn't make money on it; as nice as their designs looked, they were always so expensive. You can't survive in the market selling high-end products alone (alright, Apple can, but they don't have competitors like Acer undercutting them on like-for-like products).

    I'm surprised a new player is taking the bait, though, I'd have expected consolidation.

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    Quote Originally Posted by sonofsanta View Post
    You can't survive in the market selling high-end products alone (alright, Apple can, but they don't have competitors like Acer undercutting them on like-for-like products).
    Had Sony taken Steve Jobs up on his offer, things might have turned out very differently for them.

    Steve Jobs and Sony « Daring Fireball

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    I find this a little sad as my father and I have both been involved heavily with the Vaio brand since the launch. In fact, my first laptop was an PCG-747 which was released between 97-98 and I got it in '99

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