+ Post New Thread
Page 1 of 3 123 LastLast
Results 1 to 15 of 43
IT News Thread, The Tablet Memory Mark-up Scandal in Other News; Isn't it about time we had more storage in our tablets (and smartphones) for less money? Source : Which? It ...
  1. #1


    Join Date
    Feb 2007
    Location
    51.405546, -0.510212
    Posts
    8,754
    Thank Post
    221
    Thanked 2,627 Times in 1,937 Posts
    Rep Power
    779

    The Tablet Memory Mark-up Scandal

    Isn't it about time we had more storage in our tablets (and smartphones) for less money?

    Source: Which?

    It costs tablet manufacturers such as Apple less than £6 to add an extra 16GB of tablet memory. But they'll charge you as much as £80 for the privilege.

    Which? research has uncovered outrageous pricing mark-ups in the tablet industry. If you buy a tablet with extra space for storing your apps and files, you could pay up to £80 for a piece of extra storage that costs manufacturers less than £6 at market prices.

    The true cost of tablet memory
    There can be huge differences between tablet manufacturers in what they choose to charge customers for extra storage space. If you step up from a 16GB model to a 32GB model, the difference can be anything from £40 to £80.

    Most tablet manufacturers don't produce their own Flash storage. Instead, they buy it from third-party component manufacturers. Although individual deals between suppliers and manufacturers remain secret, Flash memory is a traded commodity, and prices are tracked by market watchers such as DRAMeXchange.

    According to market prices of Flash memory tracked by DRAMeXchange from August to October this year, the memory used in tablets costs on average £5.95 for a block of 16GB of storage. For large companies buying in bulk, the prices can be even lower. Apple uses a different Flash memory (MLC) to its rivals, and this traded at an average price of £5.85 for 16GB in October.

    Yet despite these paltry market costs, Apple charges its customers £80 more for its 32GB iPad than for its 16GB model. That’s a profitable mark-up of at least 1,267%, based on the market price of £5.85.

    Apple charges a premium that’s far above what most of its rivals add on for an extra 16GB of storage space. Amazon, for example, charges £40 more for a 32GB Kindle Fire HDX 8.9, compared to the 16GB model. Google adds a sizeable £70 if you opt for a 32GB Nexus 10 rather than a 16GB model.

    Insider verdict: ‘scandalous’
    These shocking figures are backed up by industry insiders who buy blocks of storage from the same supply chains used by tablet manufacturers.

    Chillblast is a UK-based computer manufacturer specialising in high-end machines. It buys its Flash memory from some of the same suppliers who make the Flash storage components found in tablets. ‘16GB of Flash memory is mind-numbingly cheap now,’ says Chillblast’s Ben Miles. ‘As a general rule, for manufacturers like ourselves, Flash costs less than 40p per GB, so for companies to charge so much for an extra 16GB seems scandalous.’

    And it seems there are few additional manufacturing overheads created by the addition of extra storage. ‘The difference in cost between manufacturing a product with 16GB and 32GB of memory would probably equate to less than $10,’ says Miles.

  2. #2
    rich_tech's Avatar
    Join Date
    Mar 2011
    Location
    Wales
    Posts
    1,025
    Thank Post
    129
    Thanked 132 Times in 115 Posts
    Rep Power
    63
    its always been a ripoff the memory available to these devices installed by manufacturer, 16gb on an ipad is low if you dont want to be syncing it a lot (I know that feeling), will be interesting to see if anything changes with this, I very much doubt it though

  3. #3


    Join Date
    Jan 2012
    Posts
    2,570
    Thank Post
    922
    Thanked 342 Times in 263 Posts
    Rep Power
    206
    Bit of a necrobump.

    This is why I refuse to buy any phone/tablet/etc without expandable memory. I have plenty of MicroSD cards I can use.
    Heck, even my MP3 player has a MicroSD slot!

  4. #4


    Join Date
    Sep 2007
    Location
    UK
    Posts
    5,367
    Thank Post
    1,413
    Thanked 863 Times in 554 Posts
    Rep Power
    642
    16Gb internal in a Hudl and a slot for a microSD card. Cheap as chips.

  5. #5


    Join Date
    Jan 2012
    Posts
    2,570
    Thank Post
    922
    Thanked 342 Times in 263 Posts
    Rep Power
    206
    Quote Originally Posted by laserblazer View Post
    16Gb internal in a Hudl and a slot for a microSD card. Cheap as chips.
    Was going to buy my own - Mother's done that for me for Christmas. I'll be doing exactly that, stick a microSD in it.

  6. #6

    localzuk's Avatar
    Join Date
    Dec 2006
    Location
    Minehead
    Posts
    17,617
    Thank Post
    514
    Thanked 2,442 Times in 1,890 Posts
    Blog Entries
    24
    Rep Power
    831
    Yup. Same concept as any manufacturer and adding extra RAM. Buy the RAM on its own, £80. Buy it as part of a system build? £200+.

  7. #7


    Join Date
    Feb 2007
    Location
    51.405546, -0.510212
    Posts
    8,754
    Thank Post
    221
    Thanked 2,627 Times in 1,937 Posts
    Rep Power
    779
    Quote Originally Posted by rich_tech View Post
    will be interesting to see if anything changes with this, I very much doubt it though
    The OnePlus One smartphone comes with 64GB of flash memory for £269. About time!

    www.engadget.com/2014/04/23/oneplus-one-launch-ceo-pete-lau-interview

    Now we just need the same to happen with tablets!

  8. #8

    Join Date
    Jan 2012
    Posts
    666
    Thank Post
    261
    Thanked 94 Times in 79 Posts
    Rep Power
    26
    Sounds nice, I want one

  9. #9
    hawc's Avatar
    Join Date
    May 2012
    Location
    Somewhere in one of the Shires.....
    Posts
    754
    Thank Post
    73
    Thanked 75 Times in 57 Posts
    Rep Power
    36
    My nexus 5 was £299 for 16gb and £339 for 32gb. This works out at £40 for 16gb which means that each gb is worth £2.50. This means that each megabyte costs £0.002. So actually, looking at it that way, it is quite good.

  10. #10


    Join Date
    Feb 2007
    Location
    51.405546, -0.510212
    Posts
    8,754
    Thank Post
    221
    Thanked 2,627 Times in 1,937 Posts
    Rep Power
    779
    Quote Originally Posted by hawc View Post
    This works out at £40 for 16GB which means that each GB is worth £2.50. This means that each megabyte costs £0.002.
    Each gig costs £0.83 on the OnePlus One. A megabyte would therefore be £0.000814.

    Quote Originally Posted by hawc View Post
    looking at it that way, it is quite good.
    It could be much better though!

    Even with 'cheap' smartphones like the Nexus 5, we are still being charged more than we should be.

  11. #11

    matt40k's Avatar
    Join Date
    Jun 2008
    Location
    Ipswich
    Posts
    4,377
    Thank Post
    368
    Thanked 637 Times in 519 Posts
    Rep Power
    158
    Doesn't that extra 16gb get backed up to the cloud?

    Personally I often find the people who get the extra storage\ram are the fools who'd buy anything if it was "better", I know Microsoft DBA who has a £2k+ MacBook Pro which he uses for Facebook and not much else.

  12. #12


    Join Date
    Feb 2007
    Location
    51.405546, -0.510212
    Posts
    8,754
    Thank Post
    221
    Thanked 2,627 Times in 1,937 Posts
    Rep Power
    779
    Quote Originally Posted by matt40k View Post
    Doesn't that extra 16GB get backed up to the cloud?
    Unfortunately not.

  13. #13


    Join Date
    Jan 2012
    Posts
    2,570
    Thank Post
    922
    Thanked 342 Times in 263 Posts
    Rep Power
    206
    Quote Originally Posted by Arthur View Post
    The OnePlus One smartphone comes with 64GB of flash memory for £269. About time!

    www.engadget.com/2014/04/23/oneplus-one-launch-ceo-pete-lau-interview

    Now we just need the same to happen with tablets!
    Ooh, fancy. Looks slick, sounds promising, and comes with CyanogenMod so it either doesn't come with crapware, or you can actually remove (rather than simply disable) the programs you don't want

  14. Thanks to Garacesh from:

    Bananas (24th April 2014)

  15. #14

    tmcd35's Avatar
    Join Date
    Jul 2005
    Location
    Norfolk
    Posts
    5,618
    Thank Post
    845
    Thanked 881 Times in 731 Posts
    Blog Entries
    9
    Rep Power
    326
    I'm actually surprised Which? consider this a "news" story! really? Next they'll be telling us the sky is blue!

    Playing devils advocate - When storage capcity is the only real differentiator (sp?) between models what are manufacturers supposed to do? Make one model with the highest possible memory capacity and leave it at that? Have a £16 price gap between two models in a range (who'd buy the cheaper model, what would be the point)? Sell the lower memory model at a loss? Provide SDHC card slots for cheaper end user expansion (I'm looking at you Apple)?

  16. #15


    Join Date
    Jan 2012
    Posts
    2,570
    Thank Post
    922
    Thanked 342 Times in 263 Posts
    Rep Power
    206
    Quote Originally Posted by tmcd35 View Post
    Provide SDHC card slots for cheaper end user expansion
    Yes. Precisely.

SHARE:
+ Post New Thread
Page 1 of 3 123 LastLast

Similar Threads

  1. MCITP - When will the job market catch up??
    By Gardinho in forum Courses and Training
    Replies: 20
    Last Post: 22nd October 2012, 08:37 PM
  2. 2008R2 has the primary partition marked as D drive
    By edutech4schools in forum Windows Server 2008 R2
    Replies: 13
    Last Post: 26th May 2011, 11:10 AM
  3. Replies: 6
    Last Post: 23rd November 2010, 09:50 AM
  4. Replies: 2
    Last Post: 18th September 2009, 04:49 PM
  5. Network Manager on the Isle of Wight up to £25.9k
    By SteveMC in forum Educational IT Jobs
    Replies: 1
    Last Post: 14th November 2008, 09:25 AM

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •