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The article ends:

Mann, who describes himself as "a geek," has already decided on what to distribute next via flash drive: his cult classic movie Grass on a drive shaped like a marijuana joint.
Selected comments:

fun but useless...
t is an idea but I doubt if it will amount to much because it does not make sense.. A DVD is much cheaper than a flash drive and you could play it in a DVD player and watch in on a TV as well as on a computer.
and

Although I'm not particularily interested in the content, I might buy this just to support the distribution of movies in this fashion and encourage others to do it. I'll let my wallet speak for my approval.