One thing we come across on a regular basis is the need for education to produce secure ID Cards for their campus or site. But what is it about an ID Card Printer that keeps us coming back for more of the same?

As it is already known, there are many different brands out there, be it Magicard, SMART, Fargo or Zebra to name just a few. And as the need for a competitive solution becomes more and more prevelant with budgetary cuts within departments, are we always choosing a printer based on Price? Or is it something of a "Better the devil you know" ideology?

All card printers (obviously disregarding the re-transfer versions) print to the same specification as one another, consumables are cost sensitive per printer and cards are a completely different factor.

Would you recommend any printer over another or discourage anyone from using a certain printer?