DVDs and Blu-rays will now carry two unskippable 10 second government warnings
When will Hollywood get a clue?
DVDs and Blu-rays will now carry two unskippable government warnings
You know those FBI warning messages that appear at the beginning of DVDs and Blu-ray discs? They're getting an upgrade—and they're multiplying.
The US government yesterday rolled out not one but two copyright notices, one to "warn" and one to "educate." Six major movie studios will begin using the new notices this week.
Will the two screens be shown back to back? Will each screen last for 10 seconds each? Will each screen be unskippable? Yes, yes, and yes.
An ICE spokesman tells me that the two screens will "come up after the previews, once you hit the main movie/play button on the DVD. At which point the movie rating comes up, followed by the IPR Center screen shot for 10 secs and then the FBI/HSI anti-piracy warning for 10 secs as well. Neither can be skipped/fast forwarded through."
The idea isn't to deter current pirates, apparently (the new scheme requires all legal purchasers to sit through 20 seconds of warnings each time they pop in a film, but will be totally absent from pirated downloads and bootlegs
). It's to educate everyone else. As ICE Director John Morton announced in a statement yesterday, "Law enforcement must continue to expand how it combats criminal activity; public awareness and education are a critical part of that effort." (Source