So maybe the BBC are starting to realise there's a bit of a backlash against the media frenzy. If I want mad exaggeration and panic in my news, Sky News is on my Freeview box; I'd rather the BBC were the calm, intelligent voice of the media and weren't getting caught up in this ratings-based madness.
1355: Simon in Oita, Japan writes: "The sensationalist approach of some of the media is starting to grate - stoking fear to sell their product. The British Embassy have provided a very calm and rational analysis of the nuclear threat, along with the Massachusetts Institute of Technology blog and other sources of knowledge (the BBC site has been a lifeline). The engineers at the plant are obviously facing a chain reaction of problems in the most logical manner and deserve our support."