I had an instructor in the forces who would scream about giving 110% ... and when asked I would always say I was giving 100% ... after several weeks and the nth press up he finally asked why I only gave 100%. I pointed out that the achievements that 100% gave were steadily increasing but you can only give 100% effort. I promised that I would give 90% in future unless he wanted something special. Then I would get 100%.
31. "The expression that drives me nuts is 110%, usually said to express passion/commitment/support by people who are not very good at maths. This has created something of a cliche-inflation, where people are now saying 120%, 200%, or if you are really REALLY committed, 500%. I remember once the then-chancellor Gordon Brown saying he was 101% behind Tony Blair, to which people reacted 'What? Only 101?'"
Ricardo Molina, London, UK