Advice please: Ok so I want to sell something..
... Yes that's right, I can hear the screams of "hang up, hang up now, before it's too late"... But ha! I'm not on the phone... you could always hit back quickly I suppose.
But no.. it's ok this isn't the pitch, it's more a request for a "best approach" as I have a product that's taken... ack, years now to produce.. I know it can save schools money, I know it works, and I know it'll be easy to install..
... BUT.. I also know that sales calls, flyers, etc... are all the bane of any headteacher or IT techs life with persistent sales teams trying to sell you their first born if they think you'll buy.
The question is simple... How the heck do I get past all that and make some kind of headway?
At the moment my ideas are pretty simple.
Try it and See
This means starting with local schools and providing a demo kit to prove that it works. Once the trial is over I do a cost/benefit analyses based on the actual usage over the demo period with all the figures laid out and easy to understand.
This is obviously a no brainer but getting my existing schools to get put the word out is going to be a lot more effective.
I won't say what the product is although it's inkjet printer related and I'm sure a couple of you may have a rough idea. Anyway, comments and ideas appreciated...
*sits back to await the flood of "I hate sales people" replies ;)*