Aluminium foil. It is the answer to everything.
How would someone who knows that interference is possible know that that isn't going to happen on optical, or that digital makes all the difference?
Reminds me of the time I went to currys with my mate who at the time was purchasing a PS3 on a finance scheme, of course then came the up-sale pitch from the Currys employee who ended up arguing with me that I wouldn't find a HDMI cable cheaper the what they sold which would be compatible.... in this case he insisted Monster cables were a requirement at £60 for a 2m HDMI.
I explained I worked at CEX and sold them for £4 (this was around 5 years ago), really wasn't having any of it so we went and purchased elsewhere.
So... at what point does this go from being acceptable advertising hyperbole to being straight up fraud?
a) Stupid enough to buy a gold plated, lead shielded, ant hair optical cable for $2000000
b) Is then clever enough to relalize how stupid they've been
c) Is then will to let the world know how gulable they are and put a complaint in with trading standards.
If you stupid enough to spend £50 on an IEC lead - you'll probably be wanting to keep that quiet ;)
This is their justification for the price :
"Putting the price into context – our opinion
On the face of it, our Silver SuperKords may look very expensive, but put the cost of them into context. Say you have a system with a £5,000 CD player in it, which you love the sound of. But what happens when the upgrade bug bites? You might find that to upgrade your sound, you might need to invest in a player costing upwards of £10,000. Now, in our opinion, upgrading your £5,000 CD player’s mains lead to a Silver SuperKord SD II will bring about an even bigger upgrade than upgrading your player to the next model… and it’s cheaper. In that context, surely the Silver SD II SuperKords offer extremely good value for money?"
I was about to spend £10k on a CD Player. I wont bother now.
Somebody must believe this guff and buy the stuff, although I suspect at these prices you only need a couple of mugs per month to sustain a business.
As for analogue gold plated cables etc; it's very telling that manufacturers are not willing to put stuff up for proper double blind A-B-A type testing. Hi-Fi magazines don't conduct those kind of tests either (partly because equipment manufacturers won't then loan them gear to 'test'). Gold contacts are unnecessary and make no difference to the sound over and above a copper contact. They may have an advantage in not corroding but that happens very slowly over many years and is sorted in seconds with a bit of emery paper.