Tablets have there place, but not everywhere!
Secret leaked transcript from the Microsoft marketing offices! EduGeek exclusive!
Market Bod 1: So this multi-million pound company has tasked us with making a logo.
Market Bod 2: Yeah, this will be hard. Everyone will be watching and judging so it has to be edgy and creative.
M1: I need a cup of coffee, want one?
M2: Yeah I'll think on it while you wait. Hang on, coffee is always popular in offices and powers the workers. Maybe something cylindrical like a mug?
M1: Could work. One sugar or two?
M2: Just one. Hmmm sugar is in coffee and Windows 8 is a bit blocky. What about sugar cubes?
M1: Cubes are too cliche, it needs to be different. Milk?
M2: Just a dash. Milk...that's in coffee too! How about cows?
M1: I think Tucows would have something to say about that. And before you say cow coloured cubes, they are too much like the old Gateway logo.
M2: What about cylindrical cow coloured cubes?
M1: Now you are coming up with garbage, we need something else for inspiration. Besides, my hands are full, this coffee is hot and the desk is new. Fetch us some table coasters will you...
Complementary and triadic colour schemes are absolutely everywhere - look here for examples.
Here's a mixer which every designer should look at. For a quick start, click 'triadic' then the randomize button. It will generate colours that complement each other. If you're designing a logo, you simply cannot put a foot wrong if you use a triadic/complementary colour schemes, although you may end up with something safe and predictable.
Color Wizard - Color Scheme Generator - Colors on the Web
It looks like MS still has a bit of work to do...
Am I the only one that prefers the beautiful, multicoloured 'old' MS logos with the soft lines and the shading suggesting depth and dimension?
If you read that rather long blog post about why they've gone Metro it seems the company has done a 180 shift from transparent glass effects and photrealistic icons to minimalist white and single tone colours... trying to be different for the sake of it or on the whim of a designer somewhere?
what tends to happen on any forum where stuff like this is debated is that there are howls of derision about a step change...whether large or small. But then people just get on with it, sometimes even convert to liking it. You had the same with the london 2012 logo. People who make a living writing about such stuff on blogs and in print ooze cynism and incredulation, but it was never enough to warrant a U-turn from the decision makers. They just needed to be a bit thick-skinned and wait for the chatter to move on to something else.
Same with this logo, same with Windows 8. Everyone hates it, why couldn't they just stick with the nice, old comfortable slippers. But now all of a sudden threads popping up about how folk are warming to win8. what a surprise. not.
However, no-one will ever convince me that this whole Outlook Web access 2010 / outlook.com web email look is better than the classic exchange 2003 OWA [was it still called OWA back then ?]. Maybe it's one of those where i can't see the good, current design, but i don't think i can ever like it. let alone love it. the metro style for future owa/outlook.com is a definite improvement. metro everywhere is fine by me if it means we can get shot of the transparency stuff in win7, the w2k8 gui in it's entirety , and the current OWA ui.