At the time , Google was about to launch a project it had been developing for more than a year, a free cloud-based storage service called GDrive. But Sundar Pichai had concluded that it was an artifact of the style of computing that Google was about to usher out the door. He went to Bradley Horowitz, the executive in charge of the project, and said, "I don't think we need GDrive anymore." Horowitz asked why not. "Files are so 1990," said Pichai. "I don't think we need files anymore."
Horowitz was stunned. "Not need files anymore?"
"Think about it," said Pichai. "You just want to get information into the cloud. When people use our Google Docs, there are no more files. You just start editing in the cloud, and there's never a file."
When Pichai first proposed this concept to Google's top executives at a GPS—no files!—the reaction was, he says, "skeptical." [Linus] Upson had another characterization: "It was a withering assault." But eventually they won people over by a logical argument—that it could be done, that it was the cloudlike thing to do, that it was the Google thing to do. That was the end of GDrive: shuttered as a relic of antiquated thinking even before Google released it. The engineers working on it went to the Chrome team. (Source