I bought an entry level Android for £100, and was doing £15 a month on top up. Therefore, over the 2 years I would spend £460 on the phone and calls....
With his iPhone, he would spend £840....
My argument is the almost £400 difference was not a "saving" as such, cos that money would be spent on my family, but represented better value for money.
Anyway, since then he's ditched the Apple and got an HTC Sensation....which he finds......Sensational!!!
mac_shinobi (25th January 2012)
golf/leon/tt/beetle/octavia(i thinK), jetta,eos,caddy(i think) so why pay the extra for a car built of the same parts in the same factory?
and an audi a4 and a passat look almost identical i bet if you swapped the badges most people wouldnt know where as you might notice the diff between an a1 and a tata nano
You're paying for the badge. The 16-25 demographic all want an iDevice of some kind. The number of customers I see whose kids are baying for a new Macbook for Christmas/birthday... When they ask me about it, I ask them if they want to spend twice the money for the same machine.
You're paying for something you want to pay for, if you're buying anything with an Apple logo on it. If you want it that badly, then price will not usually stop you. Everyone knows the reasons why I dislike Apple as a company by now, as far as the products go we all know they're fairly middle of the range quality-wise but you're not buying them to run tanks over or win performance competitions.
And why else they sell their OS so cheaply? They're already had their money's worth out of you.
To those who say you can buy the equivalent (and perhaps better) products cheaper, you are likely to be correct, but you are missing the point.
Apple is more than a bunch of products - it's a brand, an identity, a collective, almost a cult. And to those who say 'phooey' to this misunderstand the power that Apple has over its fans.
Apple is a carefully crafted, desirable brand.
Even the packaging of Apple products is a carefully deisigned 'experience'. Observe... The Joy of Opening an Apple Package | Abduzeedo | Graphic Design Inspiration and Photoshop Tutorials
The self-confessed Apple fan Stephen Fry writes a good piece on Apple.
Steve Jobs « The New Adventures of Stephen Fry
Last edited by jinnantonnixx; 25th January 2012 at 10:34 PM.
A (little) bit off-topic, but I can't resist posting this:
Actually, I don't think it's off-topic; it demonstrates the power of packaging and branding.
Last edited by jinnantonnixx; 25th January 2012 at 10:32 PM.
I hadn't had much to do with apple macs since my solitary college publishing unit, then my computer blew last summer and I was using a macbook pro as a temporary substitute, from my pov and windows background it took a real effort to get used to the switch in OS and the differing ways of doing things, but I have to say I was very, very impressed when I got into the swing of it, they are slick and very polished products, when I have seen and used ipads they are equally if not more impressive, but the cost from my pov is the killer and why I would never seek one out over cheaper alternatives.
Is it any wonder people choose Apple computers, when the websites of the big Windows OEMs such as Dell, HP and Lenovo overwhelm the average user with hundreds of models & options, and are filled with meaningless marketing BS terms such as "Everyday Computing"?
From The New Apple Advantage...
Dell - It’s even worse if I just browse without searching. The options I get are just… meaningless. Yes, I want “Everyday Computing,” so I want an Inspiron. But hang on, I also want “Design & Performance,” so I want an XPS. Wait a second, I want “Thin & Powerful,” too. So maybe I want a Z Series? But the only line that apparently matches my broad search criteria — lightweight, 11-14" — I wouldn’t even consider because I don’t want a “gaming” laptop, and so I’m never going to click Alienware!
HP - The same odd labels cover everything — I know I don’t want “Mini/Netbook,” but I want both “Everyday Computing” (that term again) and “High performance” (because I don’t want it to be slow, do I?). And who knows what “Envy” means? When I tick my screen size and weight boxes, I get back a crop of lousy netbooks that are almost the complete opposite of what I want.
Lenovo - It starts off with the same stupid classifications that must make sense to some guy in marketing — “Powered for productivity” and “Optimized for entertainment” and “No-nonsense features built for versatility”.
Design is largely about making choices. The PC hardware market has historically focused on three factors: low prices, tech specs, and configurability. Configurability is another way of saying that you, the buyer, get a bigger say in the design of your computer. Apple offers far fewer configurations. Thus MacBooks are, to most minds, subjectively better-designed — but objectively, they’re more designed. Apple makes more of the choices than do PC makers.
This isn’t new. And traditionally, the benefit from Apple’s lesser degree of configurability has been the “it just works” factor — better integration of software and hardware. That with support for fewer components, like, say video cards, the Mac OS needs fewer drivers, and the drivers it does have are less likely to result in unusual conflicts.
But now that Apple’s products are more popular, we’re beginning to see another benefit to Apple’s lesser degree of configurability: greater scalability. Apple needs larger quantities of fewer different components to manufacture the same number of computers as other companies. It’s not just the economies of scale that all companies get when they sell 3 or 4 million laptops in a quarter — it’s greater, because Apple’s 3 or 4 million laptops sold share a larger number of the exact same components.Apple will continue making huge amounts of money because the other OEMs aren't able to match their economies of scale. I'm surprised they still don't get this.So let’s be lazy for a second here, and attribute all of Apple’s success over the past 15 years to two men: Steve Jobs and Tim Cook. We’ll give Jobs the credit for the adjectives beautiful, elegant, innovative, and fun. We’ll give Cook the credit for the adjectives affordable, reliable, available, and profitable. Jobs designs them, Cook makes them and sells them.
It’s the Jobs side of the equation that Apple’s rivals — phone, tablet, laptop, whatever — are able to copy. Thus the patents and the lawsuits. Design is copyable. But the Cook side of things — Apple’s economy of scale advantage — cannot be copied by any company with a complex product lineup. How could Dell, for example, possibly copy Apple’s operations when they currently classify “Design & Performance” and “Thin & Powerful” as separate laptop categories?
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