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General Chat Thread, BBC Apple Placement in General; Is it me or is the constant Apple placement on the BBC now getting beyond a joke ? This Facebook ...
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    mattx's Avatar
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    BBC Apple Placement

    Is it me or is the constant Apple placement on the BBC now getting beyond a joke ? This Facebook prog on BBC2 is nothing more than one long Apple advert......
    I feel a complaint email coming on.

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    jamesfed's Avatar
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    Yep - I thought Spooks was bad enough!
    Yes ok Apple is the 'latest cool thing' but that dosn't mean they have to end up everywhere.

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    It is legal for them to do it now though is it not? So its the highest bidder

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    LosOjos's Avatar
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    Quote Originally Posted by glennda View Post
    It is legal for them to do it now though is it not? So its the highest bidder
    My understanding was that the BBC were still not allowed to partake in product placement as they are paid for by the TV licence (along the same lines as why they're not allowed adverts or sponsorship messages)

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    jamesfed's Avatar
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    BBC News - Product placement ban on British TV lifted

    Yep all legal but not on the BBC according to this article.

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    Yeah read that just now, i didn't realise and its taking the p**s a little with the amount of Apple kit.


    It's fair enough the stuff that is in the Facebook office on this is what they want. But when it comes to the sitting around a showing this off using only Apple kit is annoying
    Last edited by glennda; 4th December 2011 at 10:55 PM.

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    localzuk's Avatar
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    Product placement is where it is paid placement. The BBC doesn't accept payment for it, therefore it isn't placement. It is simply trying to look cool and modern.

    If this were the 80s, I'm sure the shows would've been full of ZX Spectrums...

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    MicrodigitUK's Avatar
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    Quote Originally Posted by localzuk View Post
    If this were the 80s, I'm sure the shows would've been full of ZX Spectrums...
    Don't you mean an Acorn BBC Micro?

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    I agree with Localzuk. How can it be classed as product placement when the computers are owned by the company and used by the employees to do their job? I saw a lot of Dell LCDs in that Facebook programme, but I doubt Dell paid for any of them to be there.

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    glennda's Avatar
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    Quote Originally Posted by Arthur View Post
    I agree with Localzuk. How can it be classed as product placement when the computers are owned by the company and used by the employees to do their job? I saw a lot of Dell LCDs in that Facebook programme, but I doubt Dell paid for any of them to be there.
    I'm not quite sure thats what he meant (from my reading of it), Yes they are not being paid to place the items there, but they are still only using one manufactures product.

    In the office of Facebook they can't do much about it, agreed. But when the presenter was sitting in a lounge the laptop she closed was a Macbook Pro, When she was using a tablet it was a ipad etc etc.

    if they are not being biased towards using one manufacures products she could have say been using a HP laptop, and then a Motorola tablet etc.

    It just seemed that everything was apple.

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    localzuk's Avatar
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    But what's the argument there? Its ok if they use the products of 'the little guy', rather than the market leader or whoever is in fashion?

    So, your argument isn't against them using products, but just against using Apple products...

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    Quote Originally Posted by localzuk View Post
    But what's the argument there? Its ok if they use the products of 'the little guy', rather than the market leader or whoever is in fashion?

    So, your argument isn't against them using products, but just against using Apple products...
    No its the fact they are just using one type for everything. Granted I don't like apple kit personally but it's not about that. I'm not saying it has to a particular manufactures stuff i just think it is a bit of an apple overload in every thing they use.

    But as much as i don't like apple kit i don't like Windows just as much!

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    Quote Originally Posted by glennda View Post
    But as much as i don't like apple kit i don't like Windows just as much!
    Linux FTW.

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    I don’t watch BBC so I don’t know how bad it is, but could it just be BBC are trying to make the scenes represent real life? Every day most places have Apple products all over and around here even the technophobes have them. Many of whom a few years ago I would never have expected to have computers yet now are walking around with Iphones and I pads.
    If a show is based on an area that does have idevices all over would it be product placement to make the show realistic? Should the BBC be forced to buy lots of different devices they would not normally use and start using them? Should the presenters really be forced into learning different operating systems and devices and have to keep swapping?

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    But in my experience it doesn't represent real life - maybe the iphones and ipads -( although a quick straw poll around my school shows that only one or two people have iphones) but particularly laptops. Every program that shows a laptop - it is a Mac. Oh, I did see a sony the other day which was quite exciting



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