I found myself sort of watching Holby City this week (my wife is a dedicated viewer) and thought I was watching an advert for @pple!
There were iPads popping up all over the place being used to show patients x-ray results etc. which I guess was ok but then...
...a senior doctor announced that as a colleague was away he was looking after his mobile phone...which just happened to be an iPhone. I didn't think iPhone users ever left their phones behind...let alone stop looking at them for more than 5 minutes
Oh and then the said doctor was called for advice and answered something like "in a minute, I am just firing small birds at targets"...boy the NHS must be rushed off it's feet!
I just remembered...at one point a doctor loaned a young patient a DSLR to play with and then later we saw her sitting up in bed using one of the iPads to view her photos...no mention of how she got the pictures from the camera to the tablet...unless the NHS also had the extra cable or card reader lying around...
...boy do I feel grumpy today...still at least off work again tomorrow to watch a wedding (involving a wealthy family) paid for by all of us...where's my fecking invite then!
joe90bass (28th April 2011)
You missed the scene in the operating theatre where the nurse had to put her phone down before she could assist lol
I also thought it was an apple Ad, Apple has always been good at product placement(watch virtually any movie, if they use a computer its more than likely an apple!) but that episode was a tad over the top!, I thought the BBC were supposed to be unbias'd
(I don't watch it by choice honestly guv! - my wife(nurse) likes to watch and pick holes/guess diagnosis's at every corner)
BBC News - Product placement ban on British TV lifted
Yup, there is now product placement on UK tv. It's probably taken a couple of months to get contracts signed and scripts re-written to fit them in.
Last edited by Dos_Box; 28th April 2011 at 12:03 PM.
They were fairly sly about it and never mentioned apple by name... think I only saw the apple logo onceOriginally Posted by From Article
Are the shows made by an external company and shown on the beeb though? Is that a get-around?
BBC are notallowed to use product placement, From the linked article:
It will not be allowed in news, current affairs or children's programmes - or for alcoholic drinks and foods high in salt, sugar and fat.
And it will continue to be banned for BBC shows
If they are going to use PP then the fee should be scrapped.
I hate paying a licence fee, I rarely watch TV and when I do it's even rarer that it's BBC, so why should I be forced to pay for it?
I think they're trying to mimick the most modern aspects of the NHS aren't they? iPads are supposedly being introduced in some NHS Trusts/hospitals if I remember correctly. There was something on El Reg last year about it.
The iPad use wasn't too bad and half the time was being used constructively - X-Ray's etc but the blatant iPhone use wound me up.
One Dr had lent the others SLR camera to a patient(like that'd ever happen) and in a later scene the Dr that had been lent an iPhone was wondering around playing Angry Birds then started moaning about how he couldn't find his camera and needed to take a picture of some rash... the other Dr then points out that the phone could be used as a camera... queue iPhone interface demo on screen
It seemed as though the whole thing had been setup to show off the iPhone's features and show that even an older "Technophobe" could use one
I think you should moan to Points of view, for every mention of Edugeek I'll throw a £10 er in a bucket!!
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