+ Post New Thread
Page 1 of 2 12 LastLast
Results 1 to 15 of 26
General Chat Thread, Are the BBC being paid for product placement... in General; I found myself sort of watching Holby City this week (my wife is a dedicated viewer) and thought I was ...
  1. #1

    CESIL's Avatar
    Join Date
    Nov 2006
    Location
    Hampshire
    Posts
    1,405
    Thank Post
    109
    Thanked 267 Times in 198 Posts
    Rep Power
    169

    Are the BBC being paid for product placement...

    I found myself sort of watching Holby City this week (my wife is a dedicated viewer) and thought I was watching an advert for @pple!

    There were iPads popping up all over the place being used to show patients x-ray results etc. which I guess was ok but then...

    ...a senior doctor announced that as a colleague was away he was looking after his mobile phone...which just happened to be an iPhone. I didn't think iPhone users ever left their phones behind...let alone stop looking at them for more than 5 minutes

    Oh and then the said doctor was called for advice and answered something like "in a minute, I am just firing small birds at targets"...boy the NHS must be rushed off it's feet!

  2. 2 Thanks to CESIL:

    BenABF (28th April 2011), FN-GM (28th April 2011)

  3. #2

    CESIL's Avatar
    Join Date
    Nov 2006
    Location
    Hampshire
    Posts
    1,405
    Thank Post
    109
    Thanked 267 Times in 198 Posts
    Rep Power
    169
    I just remembered...at one point a doctor loaned a young patient a DSLR to play with and then later we saw her sitting up in bed using one of the iPads to view her photos...no mention of how she got the pictures from the camera to the tablet...unless the NHS also had the extra cable or card reader lying around...

    ...boy do I feel grumpy today...still at least off work again tomorrow to watch a wedding (involving a wealthy family) paid for by all of us...where's my fecking invite then!

  4. #3

    CESIL's Avatar
    Join Date
    Nov 2006
    Location
    Hampshire
    Posts
    1,405
    Thank Post
    109
    Thanked 267 Times in 198 Posts
    Rep Power
    169
    ...and breathe...

  5. #4
    joe90bass's Avatar
    Join Date
    Oct 2007
    Location
    S Wales
    Posts
    1,355
    Thank Post
    329
    Thanked 107 Times in 96 Posts
    Rep Power
    51
    Quote Originally Posted by CESIL View Post
    ...and breathe...
    And I think you'd better stop talking to yourself or the men in white coats will be around soon!

  6. #5

    FN-GM's Avatar
    Join Date
    Jun 2007
    Location
    UK
    Posts
    16,374
    Thank Post
    906
    Thanked 1,811 Times in 1,559 Posts
    Blog Entries
    12
    Rep Power
    468
    Quote Originally Posted by joe90bass View Post
    And I think you'd better stop talking to yourself or the men in white coats will be around soon!
    Then he will see more iPads and get more annoyed!

  7. Thanks to FN-GM from:

    joe90bass (28th April 2011)

  8. #6
    Jamman960's Avatar
    Join Date
    Sep 2007
    Location
    London/Kent
    Posts
    1,002
    Thank Post
    190
    Thanked 199 Times in 159 Posts
    Rep Power
    48
    You missed the scene in the operating theatre where the nurse had to put her phone down before she could assist lol

    I also thought it was an apple Ad, Apple has always been good at product placement(watch virtually any movie, if they use a computer its more than likely an apple!) but that episode was a tad over the top!, I thought the BBC were supposed to be unbias'd

    (I don't watch it by choice honestly guv! - my wife(nurse) likes to watch and pick holes/guess diagnosis's at every corner)

  9. #7

    Dos_Box's Avatar
    Join Date
    Jun 2005
    Location
    Preston, Lancashire
    Posts
    9,435
    Thank Post
    701
    Thanked 2,302 Times in 1,063 Posts
    Blog Entries
    23
    Rep Power
    678
    BBC News - Product placement ban on British TV lifted

    Yup, there is now product placement on UK tv. It's probably taken a couple of months to get contracts signed and scripts re-written to fit them in.
    Last edited by Dos_Box; 28th April 2011 at 12:03 PM.

  10. #8

    LeMarchand's Avatar
    Join Date
    Jan 2008
    Location
    The deepest pits of hell
    Posts
    2,600
    Thank Post
    327
    Thanked 420 Times in 293 Posts
    Rep Power
    223
    Quote Originally Posted by Dos_Box View Post
    BBC News - Product placement ban on British TV lifted

    Yup, there is now product placement on UK tv. It's proberbly taken a couple of months to get contracts signed and scripts re-written to fit them in.
    Surely that's not allowed on the BBC, though?

  11. #9
    Jamman960's Avatar
    Join Date
    Sep 2007
    Location
    London/Kent
    Posts
    1,002
    Thank Post
    190
    Thanked 199 Times in 159 Posts
    Rep Power
    48
    Quote Originally Posted by From Article
    And it will continue to be banned for BBC shows.
    They were fairly sly about it and never mentioned apple by name... think I only saw the apple logo once

  12. #10

    Dos_Box's Avatar
    Join Date
    Jun 2005
    Location
    Preston, Lancashire
    Posts
    9,435
    Thank Post
    701
    Thanked 2,302 Times in 1,063 Posts
    Blog Entries
    23
    Rep Power
    678
    Are the shows made by an external company and shown on the beeb though? Is that a get-around?

  13. #11
    Disease's Avatar
    Join Date
    Jan 2006
    Posts
    1,110
    Thank Post
    120
    Thanked 72 Times in 49 Posts
    Rep Power
    57
    BBC are notallowed to use product placement, From the linked article:

    It will not be allowed in news, current affairs or children's programmes - or for alcoholic drinks and foods high in salt, sugar and fat.

    And it will continue to be banned for BBC shows


    If they are going to use PP then the fee should be scrapped.

  14. #12

    LosOjos's Avatar
    Join Date
    Dec 2009
    Location
    West Midlands
    Posts
    5,771
    Thank Post
    1,511
    Thanked 1,294 Times in 884 Posts
    Rep Power
    813
    Quote Originally Posted by Disease View Post
    If they are going to use PP then the fee should be scrapped.
    I think that's exactly what they should do, or just do what every other channel does and advertise, you have to sit through 10 minutes of BBC advertising anyway so why not throw in a couple of contracted adverts?

    I hate paying a licence fee, I rarely watch TV and when I do it's even rarer that it's BBC, so why should I be forced to pay for it?

  15. #13

    localzuk's Avatar
    Join Date
    Dec 2006
    Location
    Minehead
    Posts
    18,523
    Thank Post
    527
    Thanked 2,645 Times in 2,047 Posts
    Blog Entries
    24
    Rep Power
    924
    I think they're trying to mimick the most modern aspects of the NHS aren't they? iPads are supposedly being introduced in some NHS Trusts/hospitals if I remember correctly. There was something on El Reg last year about it.

  16. #14
    Jamman960's Avatar
    Join Date
    Sep 2007
    Location
    London/Kent
    Posts
    1,002
    Thank Post
    190
    Thanked 199 Times in 159 Posts
    Rep Power
    48
    The iPad use wasn't too bad and half the time was being used constructively - X-Ray's etc but the blatant iPhone use wound me up.

    One Dr had lent the others SLR camera to a patient(like that'd ever happen) and in a later scene the Dr that had been lent an iPhone was wondering around playing Angry Birds then started moaning about how he couldn't find his camera and needed to take a picture of some rash... the other Dr then points out that the phone could be used as a camera... queue iPhone interface demo on screen

    It seemed as though the whole thing had been setup to show off the iPhone's features and show that even an older "Technophobe" could use one

  17. #15
    rad
    rad is offline
    rad's Avatar
    Join Date
    Jan 2009
    Location
    Middlesex
    Posts
    2,568
    Thank Post
    347
    Thanked 328 Times in 248 Posts
    Rep Power
    113
    I think you should moan to Points of view, for every mention of Edugeek I'll throw a £10 er in a bucket!!



SHARE:
+ Post New Thread
Page 1 of 2 12 LastLast

Similar Threads

  1. Replies: 7
    Last Post: 12th April 2010, 02:40 PM
  2. PLACEMENT STUDENT - HELP !
    By superA in forum Web Development
    Replies: 6
    Last Post: 5th December 2009, 03:38 AM
  3. Student Placement
    By gibbo_ap in forum Learning Network Manager
    Replies: 13
    Last Post: 6th November 2009, 03:24 PM
  4. Placement or voluntary
    By nodgelyobo in forum Educational IT Jobs
    Replies: 5
    Last Post: 1st April 2008, 11:08 AM

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •