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    Building A Successful Brand: The World's Biggest Brands

    Building a successful brand

    Expensive advertising no longer necessary

    Google are also a perfect example of how traditional, expensive advertising is no longer necessary in today's business world. Google was built without any ads. Instead, it used two cheaper and far more effective brand building tools: viral marketing and public relations.


    Last edited by DaveP; 9th March 2010 at 07:57 AM.

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