Got a spare 5 mins - Need your help!

[AmandaW]

Hey everyone,

This is my very first post on Edugeek even though Ive been a member for quite a while now!

Anyways I know how good you all are at replying to questions, jokes, surveys ect so I wonder if you could do me a huge favour and complete my online questionnaire (it'll only take 5 mins) its at;

Fear Appeals.

BUT first you have to watch my amazing video at;

[ame="http://www.youtube.com/watch?v=4kyp7djGgrI"]YouTube - Fear Appeals - 'Wear a Seatbelt'[/ame]

It's solely for my Dissertation and its all anonymous.

So if you are willing, and can drive, it would be greatly appreciated!

Many Thanks,

Amanda

[mossj]

neva mind thoguht it was embedded...

[AmandaW]

Are you sure?

Its working fine here

[witch]

There have been other ads in the past that are a little more successful in putting across what happens if you don't wear a seatbelt.
Have you seen the 'hammer and peach' advert? This manages to put across the idea that something rather dreadful will happen if you don't wear a seatbelt, without actually being graphic and showing blood and guts, or using 'fear'. When it was first shown in the '70s it was quite startling and had a measurable effect on seatbelt wearing.
My father helped design that ad and he was very proud of it

[AmandaW]

I haven't seen that ad but I will certainly have a look Witch. I could put your case against the use of fear in psa's in my dissertation

Im really interested in Social Marketing, but from the people Ive spoken to and the literature Ive read it is mostly unheard of, Marketing to soley help society is everywhere - but I think the use of fear in Advertising could be wearing thin, people just don't feel the 'fear' like they used to they are 'shock fatigued'.

Thanks for info.

[RabbieBurns]

Ive got Irish sky in the house, and some of the adverts the Irish gov put on are really graphic. Ill see if I can find any of them.

[RabbieBurns]

not one of the ones i was thinking of but:

Road Safety Irish awareness campaign at 10 Advertising and Marketing Journal

[AmandaW]

Thanks RabbieBurns - that is pretty shocking I doubt ITV or Channel 4 would show it... maybe we need an advert as horrific as this one to put the point across.

[SYNACK]

They have been throwing that high impact stuff at us for a while now. Truth is that they remain effective for a very short time before you become desensitised to them and they just become annoying:

Here is a selection spanning several years:
[ame="http://www.youtube.com/watch?v=p7d4l6FuvGQ"]YouTube - LTSA - Spot The Difference (New Zealand)[/ame]
[ame="http://www.youtube.com/watch?v=v_AMEYsBxZA"]YouTube - The Bigger the Mess[/ame]
[ame="http://www.youtube.com/watch?v=ni67ebhYNnU"]YouTube - LTSA - Same Day (New Zealand)[/ame]
[ame="http://www.youtube.com/watch?v=5J58i_qbQxY"]YouTube - The faster you go the bigger the mess[/ame]
[ame="http://www.youtube.com/watch?v=fhV5O-it9kY"]YouTube - Accident - The faster you go, the bigger the mess[/ame]
[ame="http://www.youtube.com/watch?v=moXmOLRQ_-A"]YouTube - LTSA - Unknown (New Zealand)[/ame]

This one is still on TV now and has got irritating:
[ame="http://www.youtube.com/watch?v=EMMbVlN-BoY"]YouTube - LTNZ - Mate (New Zealand)[/ame]

The gore has been toned down now as it was very ineffective long term as people just zoned out. The newer ads all try to play on a theme or 'unexpected' turn of events in order to make them more engaging.

[Hightower]

not one of the ones i was thinking of but:

Road Safety Irish awareness campaign at 10 Advertising and Marketing Journal

That is very hard hitting. Very shocked by that.

[apoth0r]

Facts grab my attention more than gore, if i see an advert i don't like i tend not to think about the message but about avoiding it when it comes on.
My two penneth

[AmandaW]

Thanks for all the feedback and the videos guys! I will probably qoute a few of you in my analysis.

I still need some recipients for my online survey if people have some spare time - or simply have nothing else to do - please take part

And thanks for all those who have already taken part

Amanda

[originofsymmetry]

That is very hard hitting. Very shocked by that.

I find it far too farfetch'd to be believeable. The whole scene seems so unrealistic right down to the pony in the background. Some of those Australian ones that SYNACK posted are alot better at getting to point across.

[elsiegee40]

Some of those Australian ones that SYNACK posted are alot better at getting to point across.

Australian?

Have you got a death wish! There'll be a Kiwi hit squad out to get you

[Michael]

I think the Irish and New Zealand ads were more hard hitting than the British adverts.

It's a shame we've got to the stage where there are drivers that still do not wear seat belts despite the years of campaigning. Surely someone could event a technology which wouldn't allow you to drive without wearing it? I'm sure it's possible.

As for speeding, I've always raised the argument of why car manufacturers make cars which are capable of 100MPH+ (160KPH) when in the UK the max speed limit is 70MPH. If someone can explain that one to me I'd be grateful