For as long as most local people can remember, Thornhill community academy in Dewsbury has not been many parents' first choice. It was built to accommodate 900 students, but only 760 or so are currently enrolled, 42% of whom are poor enough to qualify for free school meals.
But if the turnout at the recent open evening is anything to go by, there soon could be competition for places. "There were three times as many families at the open evening as usual: 500 people," said Jonny Mitchell, the school's 41-year-old headteacher. Some parents are in a hurry. "We've had 20 to 30 'in-year' applications in the last month – people inquiring about moving their children to us straight away," he added.
Then there's the recent stream of emails – "hundreds", says Mitchell – from people suddenly wanting to work at the 1960s comprehensive.
The increased interest may have something to do with the school's improved results – this year 88% of pupils managed five A*-C passes, up from 56% in 2009. But it is also almost certainly fuelled by Thornhill's appearance on Channel 4's popular reality show, Educating Yorkshire.
Around 4.3 million people watched the programme at the start of its run, twice the audience won by its 2009 forebear, Educating Essex.