Market Bod 1: So this multi-million pound company has tasked us with making a logo.
Market Bod 2: Yeah, this will be hard. Everyone will be watching and judging so it has to be edgy and creative.
M1: I need a cup of coffee, want one?
M2: Yeah I'll think on it while you wait. Hang on, coffee is always popular in offices and powers the workers. Maybe something cylindrical like a mug?
M1: Could work. One sugar or two?
M2: Just one. Hmmm sugar is in coffee and Windows 8 is a bit blocky. What about sugar cubes?
M1: Cubes are too cliche, it needs to be different. Milk?
M2: Just a dash. Milk...that's in coffee too! How about cows?
M1: I think Tucows would have something to say about that. And before you say cow coloured cubes, they are too much like the old Gateway logo.
M2: What about cylindrical cow coloured cubes?
M1: Now you are coming up with garbage, we need something else for inspiration. Besides, my hands are full, this coffee is hot and the desk is new. Fetch us some table coasters will you...