The money making thing is actually to provide better EG services such as a dedicated server in the Australia\NZ locale as their page rendering times are quite bad. The same goes for the continental US. Again, this is several k per annum. I'm not going 'Money, money, money', all the time just to rake in a huge pile of cash, those that know or have met me will vouch for the fact I'm not blowing it all on single malt, champagne and gewgaws then laughing all the way to the bank. We are doing this because there is more to this than just you (the collective 'you' that is) and we need to ensure we reach the people who need us. We have plans, and those plans require pennies to implement for the greater good.
I would steer clear of the "money making" ideas because if that becomes a focus then the rational for the community loses it's prime focus, which is the end-user (ie: Us!) and more about sponsors, etc.. I don't think that'll happen and I feel comfortable that the balance has been struck in that regard here.