Comments and Suggestions Thread, Advertising in EduGeek Stuff; We get paid a bit for views and more for clicks ... hence why blocking the ads is not that ...
28th August 2008, 11:27 PM #16
We get paid a bit for views and more for clicks ... hence why blocking the ads is not that friendly to our cause ... even if people don't click then at least we get something for views ... I can understand why ads annoy people and on a few sites I cough up to be ad free ... actually a sneaky way to force a subscription onto people, something that we don't want to do (actually I think a subscription is not a bad thing, but it is hard to get the right balance of why perks you get for it and I have seen communities split and go under because of it.)
The Ad revenue goes towards a number of things. Hosting is a big part (especially when a certain host take the money, our box dies and give naff service!), running the conferences for free (giving away goodies when we can too), covering extra expenses at things like BETT (don't forget ... this year we are providing pizza for lunch to members ... you will have to visit the stand in the morning to grab your EduGeek sticker to claim it .. more details closer to the show!) and every little helps.
EduSupporters, EduSponsors and long term partners are fantastic and we could not survive without them. Whether they give money, their time for free at conferences and events, give us access to information early, give us prizes for competitions or just spend their life on the site providing free advice (not mentioning names coughTomNewtoncough) ...
Yes, if people can put an exception in for EduGeek it would be appreciated.
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28th August 2008, 11:39 PM #17
I belive its not on clicks its just views, ive never clicked on them anyway but don't ad block either, im used to ads at the edge so im fine with it.
Edit - Lord Tony has spoken so there we go, a much better answer than I can give.
28th August 2008, 11:48 PM #18
Right, I've unblocked all the adverts apart from the annoying one that is displayed in forum posts.
29th August 2008, 12:25 AM #19
It really is appreciated .. thanks.
29th August 2008, 12:33 AM #20
With google you definitely get money for clicks.
Originally Posted by john
When people block the ads the site is going to have to use more to compensate.
29th August 2008, 01:16 AM #21
29th August 2008, 09:15 AM #22
I know that the current Google ads (which slip in when we don't have anything else to show) are annoying, partly due to their lack of relevance, but be assured that we have some BIG names about to start in the very near future which should not look as naff. And yes, it does cost to run the site the way we do, just to give you a rough figure I estimate that once conferences and BETT are taken into account it will have set us back about £15,000 this year alone, and 2009-2010 should be even more costly.
Success costs y'know!
29th August 2008, 09:40 AM #23
I've got to say when I was introduced to this site in 2006 there were near enough NO adverts on this site. Now, they are everywhere. I appreciate that this resource is valuable to a lot of tech's but to me it is just a forum. I don't go to the conferences or meetings (because I don't want to travel all the way South, maybe I would go if some were held up Newcastle way) and if I just want a forum I can use RM Communities.
My point being, although you say the adverts are driving the site and keeping it going, they will at the same time drive many members elsewhere. Keep them going but as Marc said on page 1, meaningful advertising is an art, so why not look into the most effective place to put the adverts both for the sponsor and the vital members.
Remember, without the members this site holds nothing.
29th August 2008, 09:52 AM #24
I believe that the conferences and BETT make up a large proportion of that cost - no?
29th August 2008, 09:54 AM #25
Yup. The last conf was over £5000.
Originally Posted by kesomir
29th August 2008, 10:01 AM #26
Back then we relied on a few sponsors and were based on a very cheap hosting package. There are lots of reasons why it now costs to run EduGeek, not least because we now have massive traffic figures. Look at it this way, we often get requests from certain companies and organisations waving very large wads of cash for access to our user database. We refuse to allow this at any costs. A lot of our time and effort is put into giving you the most hassle free environment we can whist putting your views and idea forwards to the people who make a difference in educational IT (we speak to lots of important bods for you essentially). But we simply cannot run for free (I spent thousands of my own money in the early days to keep the site running because I believe in what we do).
Originally Posted by Hightower
As regards to the positioning of ads we really have no choice in this. Ads are sold on a specific size and location. If they are not that size, or in that place then you simply can't use them.
29th August 2008, 10:08 AM #27
I can understand why you feel this way. However, we DO move the conferences about so that everyone can attend. Obviously the Chorley one was too far for you to attend but we intend to host a conference in the North East next Easter IIRC - this does rely upon being able to fund it though.
Originally Posted by Hightower
You might not like having to travel to London for BETT and all the expense it brings... the advertising pays for us to put members up overnight - all we ask for is for a bit of help for a day.
Initially EduGeek was a tiny little site run on a bottom-of-the-range hosting package and hence there were no ads - just Dos_Box's generosity. However, EduGeek is now HUGE. We have to have a dedicated server and that costs £££££s. Even if we stopped the conferences, attending BETT, hosting a chat server and hosting the EduGeek Projects - the things that set us apart from ALL other forums - we would still need to have advertising just to pay for hosting.
The EduGeek Admins give huge amounts of time freely to EduGeek too. AFAIK none of us block the ads - and I HATE the first inline ad!
29th August 2008, 10:10 AM #28
Just a side point, I dont block ads, but all i can see at the moment is the (not so) smiley face. Are the ads down or are my LA automatically blocking ads for me?
29th August 2008, 10:13 AM #29
I know how much ads can bring in that is why I don't block them.
29th August 2008, 10:15 AM #30
The time you are talking about (with no ad's) was when there was no hits. The more busy the site comes the more costs thus advertising is naturally needed. As for conferences in other parts of Britain, the more funds we have the more options to organise more conferences.
Originally Posted by Hightower
RM do it as a side to the fact they want you to buy from RM, its part of their service and you pay for it with their software. Nothing is free in that sense.
Other then RM (who are funded by your purchases) we are much lighter on advertising then a huge amount of sites out there so really you must appreciate the fact that you dont have a large amount of ad's. We have:
Frontpage: 2 ad's
Forum Index: Sponsors logos and 1 ad
Thread Index: that forum sponsor only
Thread: 2 ad's
That is nothing when it comes to how much more ad laden the site could be using intellitxt etc. Really you should appreciate how little their is rather then expecting a completely ad free website which is paid for by air and our admin pockets. You must understand advertising is a natural part of the web and a completely reasonable thing to have to ensure a popular site stays alive. I understand what you are saying about driving members away and I have seen sites do this by using intellitxt or for example going to the lengths of experts-exchange which drive me away from the site but its not like we are doing things like that. The ads a few and necessary. I wish donations could come close to the costs but they cant tbh so ad free is less of a option.
We are not evil by locking you out of content for blocking which we could do like other sites. Look at some attitudes to blockers:
Ad blocking is theft, so block Firefox instead (updated) | Technology | Guardian Unlimited
Tweaktown Adblock Message - OverclockersClub Forums
All I would say is understand why ad's as there and what we do with the revenue. Nothing drives members away faster then having to pay a per month. Ad's are much less likely to annoy then forcing people to hand over their cash just to read edugeek.
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