One thing about RM is that the board are very switched on which makes them successful as they see and take action long before other companies.
f this logic is apparent to RM, as we head into recession, what is the competition waiting for? RM's competitive advantage rests on its deep knowledge of the market and its current dominance of the sector. There are certainly plenty of companies out there with pockets as deep if not deeper to make the long-term investment needed to enter the education market. There are also companies, including Capita, Civica, Northgate and Ramesys, that have at least some of the required educational expertise and could acquire the other parts of the knowledge portfolio.
Is it the scale of risk or their inability to assess that risk with a sufficient degree of confidence that has caused RM's competitors to adopt more modest BSF goals or to decline to enter the market? Ramesys (six wins), Northgate (three) and Civica (two), RM's closest rivals in the BSF rankings, seem pleased enough with their achievements. RM may have set its sights high but its competitors are setting their sights too low.