speckytecky (12th January 2014)
I am not sure about the market size for these things, but it is a nice machine for those contracts to supply, libraries, public info systems, info workers, and government/large businesses with server based info-systems. A real competitive advantage too and a profit multiplier over Windows for those applications given the plug-in and walk away zero maintenance nature of these devices, and the fact that you can maintain 10-30 times the number that you can Windows machines with the same time and staffing levels, and the fact that Zero Touch Administration means you don't ever need to physically touch or log into one of these devices. That's a real force multiplier.
I am not sure about how IDC got their figures, but IDG are often unreliable and little more than crystal gazing. It should also be noted that until very recently, Chromebooks were only on sale in the US and UK, and even after expanding sales to 6 more countries late last year, availability outside US and UK is very limited. As far as worldwide sales are concerned, IDG's 1% of 360 million is 3.6 million, almost all of which are in the US and UK.
NPD has some accurate sales figures based on data about 14 million laptops, desktops, and tablets sold through US "commercial channels" which they define as "business to business sales" ie. resellers/VARS like CDW and Ingram Micro that sell direct to businesses, government and education, in which they say Chromebooks made up 21% of all laptops sold and 9.6% of all tablets, laptops, and desktops sold. It does not count sales via channel sales like Amazon online, or Best Buy or Staples retail outlets or direct sales from OEMs like Apple Stores, Dell Direct or Google Play. The 14 million number of devices counted represents about a third of the US market. Chromebook sales growth: 2013 saw huge growth in business market | BGR
There ie one thing that is strange about the figures - Apple has a very low representation of 1.8%, and Chromebooks before 2013 accounted for only 0.02% of sales, which seems to indicate that those selling supply and support services or supply and maintenance services as a package (which is most Apple and Chromebook sales to schools) aren't included, since both should have a very much higher representation based on their success in sales to schools before 2013. Basically this seems to be mainly business and government sales, which is damned impressive. Presumably they are being used as thin clients to access web based info services on servers.
Last edited by SPM; 11th January 2014 at 01:34 PM.
Painful reading for MS executives there, barely any growth for Windows tablets to make up for the drop in desktop and notebook sales
Last edited by gshaw; 11th January 2014 at 03:50 PM.
One of our local High schools has gone chromebook and is in turn pressuring by example their feeder schools. MS tablets are still a hard sell despite their excellence in some areas ironicly because their management ability sucks. It is like they threw out everyone who was doing the good stuff and promoted the apple following coffee swilling hipsters who should have been cleaning the building instead.
Still not enamoured with chromebooks because I don't trust Google at all and it seems to be furthering the playschoolisation of computers. I swear the UI of the future is going to be blocks and crayons.
Desktop sales through the channel increased 8.5 percent, notebooks grew 28.9 percent, and tablets jumped 49 percent growth over the same time period in 2012. [Preconfigured] Windows notebooks showed no growth over 2012, [Preconfigured] Windows desktops increased by nearly 10 percent and Apple sales for notebooks and desktops combined fell by 7 percent.
Last edited by Arthur; 11th January 2014 at 04:48 PM.
As long as Apple continue to sell to private consumers at huge markups they'll be happy. When the tide of fashion changes and the fruit logo is no longer the flavour of the day that's when they'll worry.
Will be interesting to see how MS tablets do this year as the hardware is finally getting better in terms of design and affordability (about time too)
21% of all laptops is pretty impressive compared to Windows' 34.1% of laptops, all achieved in a year. It is easy to see why Microsoft was spooked into launching its recent Scroogled attacks on Chromebooks.9.6% of 14.4 million is 1,382,400 Chromebooks (sold directly to U.S. businesses/schools/government through distributors during the first 11 months of 2013). That's not what I would call impressive.
This isn't all Chromebooks sold mind you - just the percentages sold by US business to business resellers out of a sample of 14 million devices - which represents about a third of the US market. I think this must exclude educational specialist VARs who sell most of the Chromebooks and Apple Macs sold to schools, otherwise a 1.8% for Apple who have a big share of US school computers, and 0.2% for Chromebooks at the end of 2012 rising to 9.6% of all devices in Nov 2013 makes no sense, because Chromebooks had made inroads into the school market before end of 2012, and sales have been steadily increasing since rather than the 50 times increase shown. This means the sales in the 14 million sales sample are mostly to businesses rather than schools.
Last edited by SPM; 11th January 2014 at 08:39 PM.
I think NPD are talking about sales to businesses. Overall Windows sales dropped by 10% over 2012 as many other sites have reported.Surely Apple should be more worried than Microsoft? Sales of Windows PCs actually increased (according to NPD).
Last edited by SPM; 11th January 2014 at 08:36 PM.
Media reports two weeks ago that Chromebooks had had a successful 2013 drew criticism from analysts, including one whose data sparked the coverage.
Baker was referring to information NPD released Dec. 23 that said Chromebooks accounted for 21% of all U.S. notebook sales through the commercial retail channel for the first 11 months of 2013."There has been a ton of misreporting as many lazy reporters and bloggers have characterized this as all sales, which it wasn't, or even consumer sales, which it most assuredly was not," said Stephen Baker of the NPD Group, in an email reply to questions. "It has been very personally distressing to me that so many reporters/bloggers refuse to read, or don't know what commercial channels mean."
In his email, Baker defined the commercial channel as the distributors -- like CDW and Ingram Micro -- that many businesses, government agencies, schools and other organizations use to buy personal computers and other devices. His data did not include consumer sales, nor PCs sold by OEMs, such as Dell and Hewlett-Packard, directly to businesses. (Source)
305.9 million globally). I don't see this as a bad thing since sales can't increase year-on-year indefinitely. Hopefully it will give PC manufacturers a much needed kick up the arse too.
^ PC sales have also declined because people are perfectly happy with the computers they purchased within the last four years (or more). There isn't any need to replace them!The numbers released Thursday show annual PC shipments have now backtracked to where they stood in 2009.
The PC slump is driven by the growing popularity of less expensive and more convenient mobile devices controlled by touch-screen technology instead of keyboards and computer mice. (Source)
Last edited by Arthur; 11th January 2014 at 09:24 PM.
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