# Rules Annoy Us
Rules creep into most companies as they try to prevent errors by less-than-stellar employees. But rules also inhibit creativity and entrepreneurship, leading to a lack of innovation. Over time this drives a company to being less fun and less successful.
Instead of adding rules as we grow, our solution is to increase talent density faster than we increase business complexity. Great people make great judgment calls and few errors, despite ambiguity.
We believe in freedom and responsibility, not rules.
For example, our vacation policy for salaried employees is "take some". There is no limit on vacation because all we care about is what you accomplish - not how. Similarly, our travel expense policy is "travel as you would on your own nickel." That's it. No soul-sapping policy manuals for us. In our first five years as public company, growing from $100m to over $1 billion in revenue, our commitment to freedom and responsibility has only grown.
We have found that by avoiding rules we can better attract the creative mavericks that drive innovation, and our business is all about innovation. We are mitigating the big risk technology companies face (obsolescence), by taking on small risks (running without rules).
Our one absolute rule, however, is integrity.